OPUS


Entwurf eines Marketingkonzeptes zur Neueinführung einer Kaffeebar unter der Berücksichtigung der Entwicklung der Kaffeebar-Kultur in Deutschland

Marketing concept of new coffee bar in consideration of the coffee bar culture in Germany

  • The task of this bachelor thesis is to develop a marketing concept of a new coffee bar in consideration of the coffee bar culture in Germany. In the first part of this thesis there are theoretical background of marketing conception. The second part is about historical development of the coffee bars in Europe. Also include the second part the development of the coffee bars in Germany. As example for the development and currency of the coffee bars in Germany was taken the Starbucks Company. The third part of this thesis is the implementation of the theoretical knowledge on the making a marketing concept. And the last part is a conclusion from the author.

Download full text files

Export metadata

  • Export Bibtex
  • Export RIS

Additional Services

Share in Twitter Search Google Scholar
Metadaten
Author:Hanna Hlushakova
URN:urn:nbn:de:bsz:mit1-opus4-56603
Document Type:Bachelor Thesis
Language:German
Year of Completion:2014
Granting Institution:Hochschule Mittweida
Release Date:2015/09/22
GND Keyword:Kaffeehaus , Marketingkonzept
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

$Rev: 13581 $