OPUS


Die Wirkungsweise von Eventmarketing : Darstellung eines Imagetransfermodells für das Eventmarketing unter Berücksichtigung bisheriger Transfermodelle

The impact of event marketing : Presentation of an model for effective image transfer through event marketing in consideration of existing models

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Metadaten
Author:Patrick Pabst
URN:urn:nbn:de:bsz:mit1-opus4-61639
Document Type:Master's Thesis
Language:German
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2016/02/02
GND Keyword:Event-Marketing
Institutes:Sonstige
Dewey Decimal Classification:658.82 Event-Marketing, Erlebnismarketing, Sales-promotion
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG