OPUS


Unternehmenskommunikation 2.0 : Potential durch Ergänzung des Microblogging-Dienstes Twitter am Beispiel Deutsche Telekom AG

Corporate communication 2.0 : potential in addition of the microblogging service Twitter us-ing the example of Deutsche Telekom AG

  • The popularity of social media increases. More and more companies take that oppor-tunity to interact with their customers online. Twitter was made to improve the corpo-rate communication. This thesis analyses the potential of the microblogging service referred to that aspect. It shows ways how Twitter is used by companies these days and which chances it offers them. The author chose Deutsche Telekom AG to give an example how differently the microblog can be used within one company, how it differs from other social networks and which goals it allows to reach.

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Metadaten
Author:Sandra Spieß
URN:urn:nbn:de:bsz:mit1-opus4-64301
Document Type:Bachelor Thesis
Language:German
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2016/05/26
GND Keyword:Unternehmen; Kommunikation
Institutes:06 Medien
Dewey Decimal Classification:658.45 Kommunikation, innerbetriebliche Kommunikation
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG