Events in der Pharmaindustrie
Events in the pharmaceutical industry
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- The objective of this paper is to investigate the development of events in the pharmaceutical industry in relation to the Pharma Code of Ethics. The paper analyzes the introduction of the “Voluntary Self-regulation” and its resultant effects on the events in the pharmaceutical industry. These effects will be investigated according to the laws and regulations defined by the pharmaceutical code. Examples will be applied in order to illustrate the findings.
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| Author: | Kimberley Burman |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus4-67772 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2015 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2016/08/02 |
| GND Keyword: | Pharmazeutische Industrie , Event-Marketing |
| Institutes: | 06 Medien |
| Dewey Decimal Classification: | 658.82 Event-Marketing, Erlebnismarketing, Sales-promotion |
| Access Rights: | Innerhalb der Hochschule |
| Licence (German): |  Es gilt das UrhG |
