OPUS


Imageaufbau und Erschließung neuer Zielgruppen durch den Einsatz von Sportsponsoring in der Automobilbranche : dargestellt am Beispiel der Bayrischen Motoren Werke AG

Image creation and development of new target groups through the usage of sports sponsorship in the automotive industry : case study Bayrischen Motoren Werke AG

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  • More and more companies recognize the importance of leisure time in contemporary society and aim to precisely address their target audience through sport sponsoring programs. Automobile manufacturer BMW, which the present paper is based on, has invested many million euros in sport sponsoring initiatives targeted at strengthening its image and addressing new target audiences.

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Metadaten
Author:Anncharlott Alfs
URN:urn:nbn:de:bsz:mit1-opus4-68358
Document Type:Bachelor Thesis
Language:German
Year of Completion:2016
Granting Institution:Hochschule Mittweida
Release Date:2016/08/15
GND Keyword:Sportsponsoring
Institutes:06 Medien
Dewey Decimal Classification:796.0698 Sportsponsoring
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG

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