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Inwieweit existiert ein branchenspezifischer Einsatz von Guerilla Marketing in der Marketing Strategie deutscher Unternehmen?

To what extent there is a sector-specific use of guerrilla marketing in the marketing strategy of German companies ?

  • This bachelor thesis deals with the marketing strategy Guerilla Marketing. It should answer the question, if there is a sector which uses this method of Marketing. On the one hand this thesis should discuss whether there is a special industry, that uses Guerrilla marketing often. On the other hand, examples from the past should be described and the thesis should show the chances of this Marketing Instrument.

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Metadaten
Author:Lennart Hintzen
Document Type:Bachelor Thesis
Language:German
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2017/02/20
GND Keyword:Deutschland , Unternehmen , Guerilla Marketing , Marketingstrategie
Institutes:06 Medien
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG