Inwieweit existiert ein branchenspezifischer Einsatz von Guerilla Marketing in der Marketing Strategie deutscher Unternehmen?
To what extent there is a sector-specific use of guerrilla marketing in the marketing strategy of German companies ?
- This bachelor thesis deals with the marketing strategy Guerilla Marketing. It should answer the question, if there is a sector which uses this method of Marketing. On the one hand this thesis should discuss whether there is a special industry, that uses Guerrilla marketing often. On the other hand, examples from the past should be described and the thesis should show the chances of this Marketing Instrument.
Author: | Lennart Hintzen |
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Document Type: | Bachelor Thesis |
Language: | German |
Year of Completion: | 2015 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2017/02/20 |
GND Keyword: | Deutschland , Unternehmen , Guerilla Marketing , Marketingstrategie |
Institutes: | 06 Medien |
Open Access: | Innerhalb der Hochschule |
Licence (German): | ![]() |