OPUS


Sporttourismus als Erfolgskonzept? : am Beispiel der Gemeinde Simmerath

Sport tourism as a success concept? : the example of the Gemeinde Simmerath

  • This work will investigate whether a sporttourist approach has an Impact on important tourist indicators and how big these effects are and that with least possible use of financial resources. In addition, it would be investigated what other effects, the sports tourism has on the community of the Gemeinde Simmerath. But the most important concepts such as tourism, destinationsmanagement, sports and sporttourism are first defined and demarcated. These will be displayed where the Gemeinde Simmerath is located and what special things they have. Following is investigated how important Sport is for tourism and in society and how it could evolve. Moreover, in this section best practice examples are given of how innovative ideas in sports tourism. Thereafter, a trend forecast is given. In the fourth section then benchmarks should be set with reference to the destination Westmünsterland. Here the economic importance of sports tourism will be examined for the Westmünsterland. This gross value added, net value added and tax revenues play a crucial role. The fifth chapter deals with the analysis of current sports activities or events and determine future potential in sports tourism. For analyzing first the sporttourist infrastructure such as gyms, bicycle and walking routes. Next, the current sports facilities and sporting events are investigated and how they marketed. After that, the current data are determined to create a comparative way to compare the state of sporttourism concept and after sporttourism concept. Of these indicators the economic importance of sportstourism in Simmerath (current state) is determined. Under the next major point in this chapter, suggestions for changing the infrastructure, new sports facilities and sporting events can be made. These are che-cked for their potential and evaluated the change in total tourist indicators and for the sportstourism segment followed. In the last chapter, the concept is tested on strengths, weaknesses, risks and opportunities and where appropriate recommendation. After that, targets for the concept will be defined and exemplified how these can be achieved. The last two points are dedicated to the topic strategy and marketing mix. Again approaches illustrates how the strategy and the marketing mix can be applied in practice.

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Metadaten
Author:Stefan Bongard
Document Type:Bachelor Thesis
Language:German
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2017/04/19
GND Keyword:Sporttourismus
Institutes:06 Medien
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG

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