Untersuchung der Anforderungen an Social Media als Instrument zur Kundenbindung in der Hotellerie

Examination of requirements for social media as a tool for customer loyalty in the hotel industry

  • This bachelor thesis studies the requirements of social media as a tool for customer loyalty in the hospitality industry. For this purpose, different hotel brands are interviewed. The survey results are compared with the state of knowledge, wich is based on scientific literature. By means of the investigation, the question will be answerd whether the hotel industry has grown the social media medium and can install it in the customer retention process. After this extensive analysis, a recommended course of action for the hospitality industry will be given and a conclusion will be drawn with a view for the future.

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Author:Jelke Lorenzen
Document Type:Bachelor Thesis
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2017/05/18
GND Keyword:Hotelgewerbe , Social Media , Kundenbindung
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG