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Effizienz von Homepage-Marketing und Empfehlungen bei der Personalrekrutierung mittelständischer Unternehmen der IT- und MINT-Branchen Mitteldeutschlands

Efficiency of homepage marketing and recommendations for recruitment of medium-sized companies in the sector of IT- and STEM-industry in central Germany

  • The object of the present bachelor thesis is the analysis of efficiency of homepage marketing and recommendations for recruitment. In this context a survey was conducted with members of medium-sized companies in the sector of IT- and STEM-industry in central Germany. They were asked for example how far they use recommendations of employees, friends/ family/ acquaintance, business partners, customers and competitors and how they promote them. Furthermore the study should emphasize how intensively the companies use their career websites for recruitment, how often they maintain the site and how comprehensive the visitors can inform themselves about the company. The result showed that the companies with the most applications per open vacancy mostly stimulated recommendations and used their homepage marketing intensively. The conclusion is that recommendations and the career website are quite important instruments for a successful recruitment, so that the companies have to promote them as good as possible.

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Author:Christin Mickan
Document Type:Bachelor Thesis
Year of Completion:2012
Granting Institution:Hochschule Mittweida
Release Date:2018/01/09
GND Keyword:Personalbeschaffung
Institutes:04 Wirtschaftswissenschaften
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt