Social-Media-Muskelspiele : eine branchenspezifische Interviewstudie zum Einfluss des Phänomens der "Fitnessinfluencer" auf den deutschen Fitnessmarkt
Social-Media-Musclegames : an industry specific interview study on the influence of the phenomenon of "fitnessinfluencer" in the german fitnessmarket
- This bachelor analyses the influence of fitnessinfluencer in the german fitnessmarket. Has the industry chanched? Which role does the influencer play? For which products is it usefull to use influencer-marketing as a tool of communcations?
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- Bachelorarbeit -Jörn Birk.pdf
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| Author: | Jörn Niklas Birk |
|---|---|
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2017 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2018/08/30 |
| GND Keyword: | Deutschland , Fitness , Social Media , Beziehungsmarketing |
| Institutes: | 06 Medien |
| DDC classes: | 658.812 Kunde, Kundenbindung, Kundenmanagement, Kundenorientierung, Verbraucherzufriedenheit, Beziehungsmanagement, Beziehungsmarketing, Reklamation |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
