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"ALEX 2020" : Workflow-Optimierung für multimediale Sendeanstalten in medienkonvergenten Arbeitsstrukturen am Beispiel von ALEX Berlin

"ALEX 2020" : Workflow improvements for multimedia broadcasting stations in media convergence of working structures on example of ALEX Berlin

  • ALEX Berlin is a medium-size public broadcasting station which combines usergenerated content, media education and unique content creation in the capitol of germany. Along with the upcoming relocation in 2016, this company has a unique chance in entirely optimizing its structures and processes. As the media industry is continuously converting, ALEX wants to leave the old workflows and habits behind. Rethinking every part of this company can assure a longterm survival within the idea of becoming an open space for Berlins creative society with an exciting, cross-medial storytelling and a centralized multichannel distribution. This thesis analyzes main workflow optimizations for ALEX Berlin and reveals ideas for all companies alike

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Author:Sebastian Köcher
Document Type:Master's Thesis
Year of Completion:2016
Granting Institution:Hochschule Mittweida
Release Date:2018/09/12
GND Keyword:Hörfunksender , Arbeitsablauf
Institutes:06 Medien
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt