Branding von Handelsmarken am Beispiel Crivit von Lidl
Branding of private labels on the example Crivit by Lidl
- nicht vorhanden
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- BACHELORARBEIT_Final.pdf
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| Author: | Geraldine Wagner |
|---|---|
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2016 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2018/10/05 |
| GND Keyword: | Handelsmarke , Markenpolitik |
| Institutes: | 06 Medien |
| DDC classes: | 658.827 Markenpolitik, Markenimage, Markenwert |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
