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Kritische Analyse der Chancen und Grenzen neuer Instrumente und Medien im Business-to-Business-Marketing, aufgezeigt anhand ausgewählter Beispiele

Critical analysis of chances and constraints of new implementations and media within Business-to-Business-Marketing, shown on the basis of selected examples

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Metadaten
Author:Linor Osmani
Advisor:Michael Hösel, Mathias Naar
Document Type:Bachelor Thesis
Language:German
Year of Completion:2017
Granting Institution:Hochschule Mittweida
Release Date:2019/01/09
GND Keyword:Business-to-Business-Marketing
Institutes:06 Medien
Dewey Decimal Classification:658.804 Investitionsgütermarketing, Business-to-Business-Marketing
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG