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Globalisierung der deutschen Automobilproduktion : eine Analyse der Chancen und Risiken sowie resultierender Implikationen für deutsche Autobauer

The globalization of the german automotive production : an analysis of chance and risks and resulting implications for german automotive manufacturers

  • This thesis aims to work out some of the critical influences globalisation has on german automotive industrial manufacturers after 2019. Among many socio-economical and tertiary factors, key influences were a strong tendency towards the Chinese market, not only in terms of cost efficiency and production capacity but also in sales. Furthermore, the influence of the pandemic resulted in limited financial capacities and endangerment of the 2030 climate and BEV production goals of the German automotive companies. A comparison between the VW Group and BMW Group resulted in the finding of a link between the vertical range of manufacture and resulting profits de- or increasing, while at the same time being at risk through international incidents, such as the 2020 pandemic, or the rise of international competition and limited restructuring abilities due to climate change politics.

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Author:Julian Merl
Advisor:Heinrich Wiedemann, Thorsten Eble
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Mittweida
Release Date:2023/06/22
GND Keyword:Kraftfahrzeugbau; Globalisierung
Institutes:06 Medien
DDC classes:337 Außenwirtschaft, Globalisierung
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt