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The Impact of Corporate Social Responsibility (CSR) in the Sporting Goods Industry on the Consumer Market : Exemplified by an Analysis of a Sustainable Product from the Adidas Group

Der Einfluss von Corporate Social Responsibility (CSR) in der Sportartikelbranche auf den Konsumentenmarkt : am Beispiel einer Analyse eines nachhaltigen Produkts der Adidas-Gruppe

  • The research of this thesis aims to analyze how a specific CSR approach from the Adidas Group on sustainability is perceived globally based on an analysis of the movements on the stock market combined with a sentiment analysis of tweet activities on Twitter. The thesis analyzed both positive feedback and critic from customers worldwide regarding the approach and other initiatives from the Adidas Group and their partner Parley for the Oceans, a non-governmental organization working towards a more sustainable world.

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Author:Ana Vanessa Tong Cálix
Advisor:Markus Pflügl, Monika Potkanski-Palka
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Mittweida
Release Date:2023/09/11
GND Keyword:Sportartikelmarkt; Corporate Social Responsibility
Institutes:06 Medien
DDC classes:658.408 Corporate Social Responsibility, Soziale Verantwortung, Betriebliche Sozialpolitik
Open Access:Innerhalb der Hochschule
Licence (German):License LogoUrheberrechtlich geschützt