A concept for innovation? : a look at the ProtoSpace Hamburg´s new media-approach of innovation projects when engaging with stakeholders
Ein Konzept für Innovation? : eine Untersuchung des New Media-Ansatzes von Innovationsprojekten im ProtoSpace Hamburg beim Umgang mit Stakeholdern
- This paper examines the communication channels used by innovation projects at the ProtoSpace Hamburg, when engaging with stakeholders, and tries to answer the thesis question whether new media channels improve the chances of success for innovation projects, when used for this communication. Expert interviews with eight experts in com-munication, innovation and stakeholder management were conducted and then analyzed through the application of Mayring´s qualitative content analysis, in order to answer the posed question.
| Author: | Jamie Krenz |
|---|---|
| Advisor: | Markus Heinker, Michael Sillus |
| Document Type: | Bachelor Thesis |
| Language: | English |
| Year of Completion: | 2020 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2024/03/15 |
| GND Keyword: | Innovation |
| Institutes: | 06 Medien |
| DDC classes: | 658.406 Innovationsmanagement, Innovationsprozess, Change-Management |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
