Management of the company's competitiveness : on the example of PJSC "Bank Pivdenny”
- Thesis deals with theoretical aspects of competitiveness and methods of management and assessment of its level of competitiveness are considered in the work. Ways to improve the competitive advantages of a banking institution in the market are given. The results of PJSC "Bank Pivdenny" and its main competitors are analyzed. The main problems of the formation of competitive advantages of the company are highlighted. Projects of technical and marketing improvement of the level of competitiveness of Bank Pivdenny PJSC on the market are proposed.
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| Author: | Dariia Kravchuk |
|---|---|
| Advisor: | Serge Velesco, Jill Deschner-Warner |
| Document Type: | Master's Thesis |
| Language: | English |
| Date of Publication (online): | 2024/07/18 |
| Year of first Publication: | 2024 |
| Publishing Institution: | Hochschule Mittweida |
| Granting Institution: | Hochschule Mittweida |
| Date of final exam: | 2024/06/27 |
| Release Date: | 2024/07/18 |
| GND Keyword: | Unternehmen; Wettbewerbsfähigkeit |
| Page Number: | 65 |
| Institutes: | Wirtschaftsingenieurwesen |
| DDC classes: | 338.6048 Wettbewerbsfähigkeit, Markteintritt |
| Open Access: | Frei zugänglich |
