Kooperatives Marketing lokaler Absatzmittler im Kontext nationaler Marketingkam-pagnen in vertikalen Absatzstrukturen
Cooperative Marketing through Local Resellers in Context of National Campaigns in Vertical Distributional Structures
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- The following thesis is dealing with local marketing activities in a cooperative correlation with the producer in order to extend the producer’s national campaign. Therefore specific exigencies and strategic recommendations are elaborated. The aim of thesis is to excerpt synergetic aspects to improve the marketing’s potency on a national and local level as a whole.
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Bachelorarbeit
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| Author: | Fabian Schmitt |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-24980 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2012/12/06 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2012/12/06 |
| GND Keyword: | Kooperation; Marketing |
| Institutes: | 06 Medien |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
