Melissa Lorena Lorz

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• This bachelor thesis concerns a communication concept for the fundraising-event Alkira Sky Festival organised of the Alkira Centre in Australia I volunteered for. The concept is the basis of a successful marketing of the festival that takes place once a year in summer. The communication concept is also supposed to help Alkira in its donor and supporter relationships. Connected to the concept the thesis is answering the question if there are significant differences between the communication concept of a fundraising-event and a marketing-event. Firstly, I explain the important terms and analyse the situation as well as the competitors. The main part is the communication strategy with its including communication actions. The design will also touched on because of my course of study. The last theme is the evaluation of the festival finishing up with a conclusion of the thesis.