Refine
Document Type
- Bachelor Thesis (695)
- Master's Thesis (112)
- Diploma Thesis (71)
- Study Thesis (5)
- Final Report (1)
Year of publication
- 2019 (884) (remove)
Keywords
- Markenpolitik (40)
- Social Media (35)
- Online-Marketing (34)
- Unternehmen (34)
- Modebranche (24)
- Deutschland (23)
- Fußball (23)
- Marketing (23)
- Tourismus (22)
- Kraftfahrzeugindustrie (21)
Author
- Kaiser, Andreas (2)
- Müller, Dominik Klemens Georg Wilhelm (2)
- Abdalla, Tarek (1)
- Adickes, Caspar (1)
- Aglar, Tarik (1)
- Ahnert, Susann (1)
- Ahrer, Mathias (1)
- Aitmukhanbetov, Anuar (1)
- Albert, Enrico (1)
- Alipass Fernández, Ana Simona (1)
- Allos, Omar (1)
- Altahleh, Abdulrhman Zaki Omar (1)
- Amberg, Andreas (1)
- Anders, Saskia (1)
- Anthes, Robert (1)
- Aoun, Peter (1)
- Apostolopoulos, Nina (1)
- Asmi, Sabri (1)
- Avas, Burak (1)
- Aytekin, Yesim (1)
- Aé, Vivian (1)
- Bacher, Johannes Harald (1)
- Bachmann, Johanna (1)
- Bachofer, Ronja (1)
- Bader, Elena (1)
- Balke, Sophie Georgine (1)
- Bangerth, Sarah-Elisa (1)
- Barnwell, Selina (1)
- Barthel, Florian (1)
- Bartschat, Lisa (1)
- Bartz, Jana (1)
- Baruth, Leon (1)
- Bauer, Anna Magdalena (1)
- Bauer, Anna-Lena (1)
- Bauer, Nadja (1)
- Baumann, Sean-Benedikt (1)
- Baumgart, Niklas (1)
- Baumgarten, Milas Marco (1)
- Baumgärtner, Astrid (1)
- Bechheim, Nadine Monika (1)
- Beck, Jana (1)
- Beck, Susanna Juliane (1)
- Beckemeyer, Luisa Marie (1)
- Becker, Daniel (1)
- Becker, Franziska (1)
- Behrens, Jouline (1)
- Bellini, Jennifer Vanessa (1)
- Bendig, Daniel Florian (1)
- Berger, Benjamin (1)
- Bertenrath, Ann-Kathrin (1)
- Bessinger, Ludmila (1)
- Beyer, Moritz (1)
- Beyerlein, Anna (1)
- Beßmann, Fabian (1)
- Bialk, Georgina (1)
- Binner, Marcus (1)
- Bischof, Raphael (1)
- Bittner, Melanie (1)
- Blaga, Meike Friederike (1)
- Blaga, Tim Emanuel (1)
- Blau, Johanna Cara (1)
- Bluhm, Philip (1)
- Blumenkamp, Anica (1)
- Blunck, Milena (1)
- Blümel, Kevin (1)
- Bock, Alexander (1)
- Bock, Verena (1)
- Bodemer, Danny (1)
- Bogatsch, Marvin (1)
- Bohlen, Daniel Arno (1)
- Bohlken, Marie-Christin (1)
- Bohne, Felix (1)
- Bonte, Jessica (1)
- Borbe, Sophie (1)
- Borck, Sven (1)
- Boslet, Marielle (1)
- Bosse, Piet-Hartmann (1)
- Botter, Aaron (1)
- Brachvogel, Nicole (1)
- Brand, Nicolas (1)
- Braun, Alisa (1)
- Brauner, Louisa (1)
- Bremer, Sabine (1)
- Bretschneider, Julia (1)
- Brosam, Cindy (1)
- Bruck, Reinhard Constantin Lukas (1)
- Bräuer, Christoph (1)
- Brömel, Pierrick (1)
- Brüns, Luise Leila (1)
- Buchaltsev, Jewgeni (1)
- Bucher, Stephanie (1)
- Budach, Teresa (1)
- Burghardt, Lena Susanne (1)
- Burzinski, Lisa-Marie (1)
- Buse, Oliver (1)
- Butschalowski, Lisa (1)
- Böck, Jessica Daniela (1)
- Bönsch, Lars (1)
- Börner, Julia (1)
- Bösl, Maxi (1)
- Büyüker, Ipek Neriman (1)
- Cakmakci, Aylin (1)
- Campi, Anna (1)
- Capek, Christiane (1)
- Celik, Elvan (1)
- Chen, Chen (1)
- Chen, Yiqiao (1)
- Chigner, Claudia (1)
- Cholewa, Marcel (1)
- Christmann, Marvin (1)
- Cichon, Marc John (1)
- Cira, Ugurtan (1)
- Clemens, Maximilian (1)
- Comtesse, Florent (1)
- Cotta, Georg (1)
- Creutz, Ronald (1)
- Czollek, Nicole Isabella (1)
- Dahm, Philipp (1)
- Dasi, Abhishek (1)
- Dech, Lukas (1)
- Deckwer, Holger (1)
- Dein, Jasmin (1)
- Deller, René (1)
- Dembek, Gerry (1)
- Demichiel, Daniel (1)
- Demirkale, Damla (1)
- Demmler, Theresa (1)
- Depner, Xenia (1)
- Deutsch, Sarah (1)
- Didier, Deborah Luisa (1)
- Diehl, Anita (1)
- Diener, Melina (1)
- Dietrich, Jens (1)
- Djirlic, Natalie (1)
- Djukic,, Natalie Franziska (1)
- Doddagubbi Ramesh, Girish Kumar (1)
- Dogan, Dilara (1)
- Donath, Christian (1)
- Dorsch, Sebastian (1)
- Duganhodzic, Adnana (1)
- Dumforth, Sebastian (1)
- Dumler, Carolin (1)
- Däumler, Marvin (1)
- Dönges, Laura Sophie (1)
- Dörfler, David (1)
- Dörrmann, Robin (1)
- Dück, Lucas (1)
- Ebel, Annika (1)
- Eberhardt, Hannes (1)
- Ebisch, Yvonne (1)
- Ebner, Fabian Rudolf (1)
- Eckhardt, Nikolas (1)
- Edler von Weidenbach, Lucas (1)
- Eichberger, Thomas (1)
- Eichelmann, Frederic (1)
- Eichgrün, Maximilian (1)
- Eiselt, Patrick (1)
- Eißmann, Sarah Victoria (1)
- El-Sleiman, Sabrina (1)
- Elsasser, Justin (1)
- Elstermann, Albrecht (1)
- Emmerstorfer, Hubert Ignaz Walter (1)
- Engel, Annika (1)
- Engel-Langewand, Lechi (1)
- Erber, Manuel (1)
- Erdnüß, Benjamin (1)
- Erdrich, Katharina (1)
- Ergaw, Japheth (1)
- Erichson, Felix (1)
- Ermisch, Annette (1)
- Erschen, Thomas (1)
- Fahrnschon, Lucas (1)
- Fan, Yinghong (1)
- Fang, Siyu (1)
- Fang, Yu (1)
- Faralisch, Niklas (1)
- Feimuth, Martin (1)
- Feindura, Timothy (1)
- Felle, Vanessa (1)
- Ferrantino, Michelle (1)
- Fiedler, Lars (1)
- Fischer, Jaclyn (1)
- Fischer, Joe (1)
- Fischer, Neele (1)
- Flach, Jenefer (1)
- Floren, Thomas (1)
- Fochtmann, Anja (1)
- Fraede, Sabine (1)
- Franke, Stella Maria (1)
- Frenzel, Mandy (1)
- Frese, Julia (1)
- Fricke, Kevin (1)
- Friedrich, Peter (1)
- Friedrich, Viviane (1)
- Friese, Josephine (1)
- Friesen, Anton (1)
- Fritzsche, Rebekka (1)
- Fritzsching, Niklas (1)
- Froschauer, Leon (1)
- Fröbel, Marie (1)
- Fröde, Christian (1)
- Fröh, Stefanie (1)
- Frühauf, Jennifer Cathleen (1)
- Fuchs, Alexandra (1)
- Fuchs, Dorothee (1)
- Fuchs, Linda Katharina (1)
- Funger, Julia Johanna (1)
- Funke, Saskia (1)
- Gabriel, Andreas (1)
- Gagel, Lisa (1)
- Gail, Jana-Alina (1)
- Garcia, Alexander (1)
- Gareis, Romy (1)
- Gastl, Alexander (1)
- Gaukel, Yannis (1)
- Gavallér, Erik (1)
- Gebert, Andreas (1)
- Geka, Eleni (1)
- Gerstenlauer, Jessica Nadine (1)
- Giersdorf, Franz (1)
- Giesa, Sophie (1)
- Gietzelt, Madeleine (1)
- Gießler, Timofej (1)
- Gisinger, Sophia (1)
- Glaß, Katrin (1)
- Gläser, Philipp (1)
- Goldhahn, Leif (1)
- Gomez Herbrich, Aleyna (1)
- Gorsche, Christian (1)
- Gottschalk, Lars (1)
- Graf, Julia (1)
- Gramling, Ulrike (1)
- Gramza, Maximilian (1)
- Granz, Silvana (1)
- Grell, Sven Michael (1)
- Grenzer, Jan (1)
- Grobe, Katja (1)
- Grubinger, David (1)
- Grünert, Christoph (1)
- Grünitz, Pauline (1)
- Gschwandtner, Roman (1)
- Gschwind, Matthias (1)
- Gu, Zhouyi (1)
- Gäbler, Brian (1)
- Göbel, Charlie-Louisa (1)
- Günther, Joshua (1)
- Hage, Susann (1)
- Hager, Alexander (1)
- Hahn, Luisa (1)
- Hahnert, Sören (1)
- Hain, Nick (1)
- Hainz, Julia (1)
- Hammerl, Florian (1)
- Handle, Marco (1)
- Hanelt, Kevin (1)
- Hanke, Kai-Jannis (1)
- Harnack, Anika (1)
- Hartung, Rolf (1)
- Hasaj, Elida (1)
- Hasler, Robert (1)
- Hasse, Laura (1)
- Haunschild, Tanja (1)
- Haßlinger, Tanja (1)
- He, Yufan (1)
- Hedel, Emely (1)
- Hederer, Corinna (1)
- Heib, Tim Benjamin (1)
- Heider, Stefan (1)
- Heiland, Conrad (1)
- Hein, Florian (1)
- Heinel, Susann (1)
- Heinisch, Christian (1)
- Heinz, Lorena (1)
- Heinzl, Paul-Florian (1)
- Heiß, Samuel (1)
- Helmdach, Alexander (1)
- Hemeli, Dominik (1)
- Hendel, Jennifer (1)
- Hendel, Maximilian (1)
- Hendriock, Nicole (1)
- Heng, Zhao (1)
- Hennigs, Antonia (1)
- Herchel, Sabrina (1)
- Heret, Kilian (1)
- Herrmann, Jürgen (1)
- Herrmann, Mareen (1)
- Herzig, Emely (1)
- Hesse, Anna-Magdalena (1)
- Heuß, Alexandra (1)
- Heydebreck, Lena von (1)
- Hiesche, Antonia (1)
- Hilbck, Isabelle (1)
- Hilberg, Lukas Claus Wilhelm (1)
- Hildebrandt, Nina (1)
- Hintze, Annegret (1)
- Hitzginger, Bernhard (1)
- Hitzler, Ann-Kathrin (1)
- Hoang Duy, Pham (1)
- Hoch, Julian (1)
- Hoffmann, Denise (1)
- Hoffmann, Sarah (1)
- Hohmann, Maria (1)
- Holzwarth, Sariana (1)
- Horst, Laura (1)
- Hu, Xinjing (1)
- Hudelmaier, Lena (1)
- Huppertz, Simon Kilian (1)
- Hurmer, Ribanna Rahel (1)
- Händel, Max (1)
- Hölzl, Philipp (1)
- Hüttig, Stefanie (1)
- Illner, Lisa (1)
- Isakova, Olga (1)
- Isser, Matthias (1)
- Jacob, Matthias (1)
- Jacoby, Julian (1)
- Jahn, Susanne (1)
- Jankovic, Nadine (1)
- Jansen, Jenny (1)
- Jentzsch, Luisa (1)
- Johannsen, Paulina (1)
- John, Richard (1)
- Johns, Lucas (1)
- Jorde, Mandy (1)
- Josiek, Simon (1)
- Juckel, Bennet (1)
- Jugl, Maximilian (1)
- Junge, Susann Ina (1)
- Jungermann, Philipp (1)
- Jungermann, Robin (1)
- Jäger, Marvin (1)
- Kabitzke, Anna (1)
- Kaczmarek, Philipp (1)
- Kamolz, Sara (1)
- Kania, Teresa (1)
- Kappaun, Christopher Matthias (1)
- Karasehirli, Constanze (1)
- Katarzynski, Christine (1)
- Katerna, Matthias (1)
- Kaya, Enise (1)
- Keerthi Prasad, Annegowda Kalappa (1)
- Kehl, Tobias (1)
- Keller, Laura (1)
- Keller, Lisa (1)
- Kelm, Sophia (1)
- Kempe, Hendrik (1)
- Kerger, Felix (1)
- Kerzel, Jan-Lukas (1)
- Khan, Muhammad Usman (1)
- Kiesewetter, Fabian (1)
- Kihm, Maximilian (1)
- Kilian, Nik (1)
- Killian, Daniel (1)
- Kinder, Alexander (1)
- Kirch, Teresa (1)
- Kirchler, Dominik (1)
- Klapper, Eric (1)
- Klatte, Alice (1)
- Klaus, Florian (1)
- Klaus, Stefan (1)
- Kleefeld, Norman (1)
- Klein, Laura (1)
- Klemmer, Marco Roman (1)
- Klingner, Fabio (1)
- Kloibhofer, Rainer (1)
- Knappe, Larissa (1)
- Knödler, Nathalie (1)
- Koch, Karin (1)
- Koch, Stefanie (1)
- Kohl, Lukas Alexander (1)
- Kohnert, Kathrin (1)
- Kolb, Andreas (1)
- Kolb, Nicolas (1)
- Kollofrath, Daniel (1)
- Kong, Bowen (1)
- Konrad, Matthias (1)
- Korsch, Fabian (1)
- Kortling, Nora Alice (1)
- Krause, Christopher (1)
- Krause, Johannes (1)
- Krause, Tina (1)
- Krauß, Lars (1)
- Kreis, Dennis (1)
- Kremer, Victoria (1)
- Kresic, Vivien (1)
- Kretzschmar, Marius (1)
- Kreuzmair, Sonja Isabella (1)
- Krolikowski, Sina (1)
- Kruse, Geraldine Magdalene Catharina (1)
- Kräckmann, Benita (1)
- Krüger Garcia, Sven (1)
- Kuchler, David (1)
- Kuolt, Linda Christina (1)
- Kurtovic, Nicole (1)
- Kustova, Aliviya (1)
- Kutun, Murat Efendi (1)
- Kutzlebe, Sebastian (1)
- Kuwilsky, Michael (1)
- Kuxdorf-Dixon, Isabelle (1)
- Kärgling, Emma (1)
- Köberle-Ley, Myriam Samia (1)
- Köhler, David (1)
- König, Marie Helene (1)
- König, Sven (1)
- Köster, Frank (1)
- Kötter, Dominik (1)
- La Marca, Annabella (1)
- Laich, Jasmin (1)
- Lakshmanan, Seetha (1)
- Lamberts, Smita (1)
- Lange, Irene (1)
- Lange, Sara (1)
- Langscheid, Jennifer Aileen (1)
- Lanz, Stefan (1)
- Laupus, Robin (1)
- Lehmann, Mario (1)
- Leitner, Klaus (1)
- Leitz, Simon (1)
- Lenk, Christopher (1)
- Lenz, Laura Lotte (1)
- Lettieri, Maraluisa (1)
- Li, Haoran (1)
- Li, Ziyang (1)
- Lieske, Nick (1)
- Ließ, Patricia (1)
- Lin, Tiancheng (1)
- Linder, Michael (1)
- Lindner, Andreas (1)
- Lipfert, Lisa (1)
- Lipke, Sina Vanessa (1)
- Liu, Jingyan (1)
- Locher, Patrick (1)
- Loheit, Henry (1)
- Loik, Sebastian (1)
- Loos, Robert (1)
- Lorenz, Uwe Kay (1)
- Lu, Wenjing (1)
- Lucas, Dominik (1)
- Ludwig, Andy (1)
- Ludwig, Philine (1)
- Lueg, Lorenz Friedrich (1)
- Lull, Florian (1)
- Lumpp, Maurizio (1)
- Lyde, Melissa Amy (1)
- Löcker, David (1)
- Löschner, Benjamin (1)
- L’Hermitte, Helene (1)
- Ma, Xiaoli (1)
- Machac, Philipp (1)
- Mack, Christoph (1)
- Magerramow, Ruslan (1)
- Mahsas, Nessim (1)
- Mangeng, Michael (1)
- Manov, Kristian (1)
- Maric, Nadja (1)
- Markovic, Neven (1)
- Marquet, Jana (1)
- Martens, Sandro (1)
- Martin, Lisa (1)
- Matthes, Melanie (1)
- Matthes, Rebecca (1)
- Mayer, Moritz (1)
- Mechler, Maximiliane Katharina (1)
- Mehner, Marnie (1)
- Meinken, Inga (1)
- Melzer, Kordula (1)
- Menzel, Véronique (1)
- Mergener, Kai (1)
- Merkel, Lisa (1)
- Merkel, Toni (1)
- Methner, Jana (1)
- Metzger, Jessica (1)
- Metzger, Jessica Christina (1)
- Michael, Viktoria (1)
- Micholka, Maximilian (1)
- Miller, Patrick (1)
- Milutinovic, Tijana (1)
- Mittelhammer, Michaela (1)
- Mittmannsgruber, Günther (1)
- Mitzenheim, Hélèn (1)
- Molinari, Gaia (1)
- Morgner, Claudia (1)
- Moser, Michael Alexander (1)
- Mouchti, Anastasia (1)
- Munz, Felix (1)
- Murphy, Stephan (1)
- Möckel, Charley Annemarie (1)
- Möhler, Jenny (1)
- Mücke, Anna-Lena (1)
- Müller, Alessa (1)
- Müller, Anica (1)
- Müller, Anna Magdalena (1)
- Müller, Birgit (1)
- Müller, Chantal (1)
- Müller, Kevin (1)
- Müller, Laura Andrea (1)
- Müller, Marlon (1)
- Müller, Nico (1)
- Müller, Thimo (1)
- Müller, Tom Louis (1)
- Nabernik, Oskar Johann (1)
- Nahiri, Asdin Jonas (1)
- Negenborn, Daniel Alexander (1)
- Neugebauer, Peter (1)
- Neumann, Erik (1)
- Neumann, Lena (1)
- Nevmerzhytska, Daryna (1)
- Neyer, Katharina (1)
- Ngyuen, Micky Tuan An (1)
- Nick, Anke (1)
- Nickel, Julia (1)
- Niziolek, Pia Marija (1)
- Nolz, Denise (1)
- Oehl, Lisa-Marie (1)
- Oetzel, Linn Marie (1)
- Ohlhoff, Franziska (1)
- Ohr, Maximilian (1)
- Orsingher, Julian (1)
- Ortenburger, Adrian (1)
- Ortner, Roland (1)
- Oschem, Ines (1)
- Ostermaier, Anna-Maria (1)
- Oswald, Maximilian (1)
- Otto, Tizian Severin (1)
- Paasch, Daniel (1)
- Pallmer, Michael (1)
- Panholzer, Jacqueline (1)
- Parzyan, Ruben (1)
- Patsch, Adriana Elisa (1)
- Patzenbein, Anna (1)
- Pause, Franziska (1)
- Paustian, Matti (1)
- Pawlak, Ronja (1)
- Pehlivan, Tuana (1)
- Penker, Tilo (1)
- Pervan, Laura (1)
- Peters, Frank-Thorben (1)
- Petersen, Jakob (1)
- Petersen, Lennart (1)
- Petri, Niklas (1)
- Pfeiffer, Ella (1)
- Pfeil, Nikolas (1)
- Pham, Di Sinh (1)
- Pigulla, Lisa Marie (1)
- Pils, Alexander (1)
- Pilz, Maureen (1)
- Pohl, Vanessa (1)
- Poljakovic, Mirza (1)
- Polster, Theresa (1)
- Porozov, Jana (1)
- Posavec, Robert (1)
- Poser, Marianne (1)
- Postnova, Anastasiia (1)
- Potzel, Vanessa (1)
- Prause, Rebecca (1)
- Preiß, Lukas Mathias (1)
- Preysing, Bianca (1)
- Prokop, Bernhard (1)
- Prudnikow, Lisa Carolina (1)
- Prügger, Philipp (1)
- Pschierer, Julia (1)
- Pugi, Sandro (1)
- Puls, Lisa Alexandra (1)
- Puschmann, Solveig (1)
- Puzalowski, Philip (1)
- Pühringer, Alexander (1)
- Pütz, Moritz (1)
- Raake, Daniela (1)
- Rach, Viktor Etienne (1)
- Rackl, Eric (1)
- Rademacher, Bastian (1)
- Radojevic, Vanessa (1)
- Raschke, Katrin (1)
- Rau, Melissa (1)
- Rauchfuß, Tim (1)
- Razdan, Akshay (1)
- Rebentrost, Philipp (1)
- Rehder, Lukas (1)
- Rehder, Marie Therese Bärbel Eva (1)
- Reich, Mathias (1)
- Reif, Jonas (1)
- Rein, Jonas (1)
- Reinke, Lukas (1)
- Reischl, Ricarda (1)
- Reiser, Isabell (1)
- Reitbauer, Markus (1)
- Renger, Sarah-Tabea (1)
- Renken, Vincent (1)
- Renz, Jane (1)
- Resch, Stephan Oliver (1)
- Reuss, Lynn Vivian (1)
- Richter, Dan (1)
- Richter, Luisa (1)
- Richter, Maxi (1)
- Richter, Sabine Ute (1)
- Rieneck, Robert (1)
- Riethig, Elisabeth (1)
- Ritter, Philipp (1)
- Rocen, Diana (1)
- Rohde, Beatrice (1)
- Roiger, Anna-Lena (1)
- Roose, Julia (1)
- Rossmanith, Alina (1)
- Rothenmeyer, Philipp (1)
- Rottler, Madeleine (1)
- Roßberg, Daniela (1)
- Rudolph, Eric (1)
- Ruge, Arvid (1)
- Runge, Maximilian (1)
- Rupf, Johannes (1)
- Rupp, Simon (1)
- Ruppitsch, Christian (1)
- Russ, Patrick (1)
- Rösch, Vanessa Sabrina (1)
- Rösch, Xenia (1)
- Rückle, Dominic (1)
- Rüd, Philipp (1)
- Rüppel, Iman Roza (1)
- Rütjes, Fabian (1)
- Rützel, Leoni (1)
- Sabot, Eduard (1)
- Sabotta, Stefanie (1)
- Sahiner, Timur (1)
- Sahm, Tim (1)
- Samoili, Olga Lilian (1)
- Sandhop, Uta (1)
- Sandkamp, Jan Christopher (1)
- Sanitter, Christian (1)
- Sartison, Sven Alexander (1)
- Sauter, Caroline (1)
- Sauter, Maurice (1)
- Sawatzki, Lion Wenzel Ruben (1)
- Schaidreiter, Andreas (1)
- Scharpf, Franziska Karolina (1)
- Schebek, Daniel Andreas (1)
- Schein, Michelle (1)
- Schepers, Felix (1)
- Scherm, Christian (1)
- Scherz, Brigitta (1)
- Schikora, Melissa (1)
- Schildhauer, Katja (1)
- Schilling, Selina (1)
- Schlegl, Philipp (1)
- Schmelz, Juliette Anna (1)
- Schmelzer, Alexander (1)
- Schmelzer, Marisa Sophia (1)
- Schmid, Adrian (1)
- Schmider, Patrick (1)
- Schmidt, Cassandra (1)
- Schmidt, Dennis (1)
- Schmidt, Ines (1)
- Schmidt, Lorenzo (1)
- Schmidt, Moritz (1)
- Schmiedel, Stefan (1)
- Schmitt, Nico (1)
- Schmitt-Walz, Luca Tim (1)
- Schneider, Anton (1)
- Schneider, Katrin (1)
- Schneider, Philipp (1)
- Schneller, Günther (1)
- Schnepf, Vincent Laurent (1)
- Schnitter, Charlotte (1)
- Schoenmakers, Jan (1)
- Schoesau, Maik (1)
- Scholz, Dennis (1)
- Scholz, Kristin (1)
- Scholze, Dominic (1)
- Schorr, Markus (1)
- Schrade, Georg Hermann-Friedrich (1)
- Schreyer, Sarah Katharina (1)
- Schricker, Melanie (1)
- Schromm, Wotan (1)
- Schröder, Christian (1)
- Schröder, Desiree Charlotte (1)
- Schröter, Lidia (1)
- Schubert, Richard (1)
- Schukraft, Niklas (1)
- Schultze, Andre (1)
- Schulz, Annika (1)
- Schulz, Michaela (1)
- Schulz, Roman (1)
- Schulze, Carsten (1)
- Schulze, Ellen (1)
- Schunk, Josephine (1)
- Schuster, Fabian (1)
- Schwabe, Nicki (1)
- Schwaiger, Christoph (1)
- Schwan, Eleonora (1)
- Schwarz, Jessica (1)
- Schwarz, Oliver (1)
- Schwechheimer, Jana (1)
- Schweikart, Carolin (1)
- Schweren, Maria (1)
- Schwoll, Isabella Renate (1)
- Schäfer, Carolin (1)
- Schön, Nils (1)
- Schönberg, Pascal (1)
- Schönherr, Daniel (1)
- Schönherr, Konstantin (1)
- Schönner, Katharina (1)
- Schößler, Hannah (1)
- Schürle, Franziska (1)
- Scivoletto, Laila (1)
- Seckin, Anil (1)
- Seeliger, David (1)
- Seibel, Sven (1)
- Seidel, Nico (1)
- Seifert, Leonie (1)
- Seifert, Meike (1)
- Seifert, Sabine (1)
- Selonka, Natalie Ines (1)
- Serfass, Dominique (1)
- Sezgin, Hümeyra (1)
- Shanmuganathan, Tharan (1)
- Shi, Tianyu (1)
- Siddique, Adnan (1)
- Siefert, Florian (1)
- Siegel, Susann (1)
- Siermann, Lino (1)
- Silex, Bastian (1)
- Simon, Sepp (1)
- Simsek, Seda (1)
- Sintieu Tientcheu, Joel (1)
- Siuchanka, Sergey (1)
- Smolenskaya, Alexandra (1)
- Sofa, Andrei-Vasile (1)
- Soffried, Raffael (1)
- Sommer, Beate (1)
- Sonnemann, Viktoria-Charline (1)
- Sonntag, Steven (1)
- Spenn, August (1)
- Spindler, Isabel (1)
- Sroka, Katrin (1)
- Stadler, Christopher (1)
- Stanke, Christina (1)
- Stebaev, Michael (1)
- Stefanowsky, Maxi (1)
- Stegmann, Julia (1)
- Stein, Sandro (1)
- Stempel, Fabian (1)
- Stenger, Fabian (1)
- Steßl, Patrick (1)
- Stoffel, Kathrin (1)
- Stollenwerk, Nico Guido (1)
- Stolz, Noah (1)
- Strack, Victor Frederik Wilhelm (1)
- Stralleger, Gernot Franz (1)
- Strich, Sophie Luise (1)
- Strokosch, Philipp (1)
- Struppek, Nicole (1)
- Struska, Rene (1)
- Stutz, Alexandra (1)
- Städele, Alexander (1)
- Stöbe, Enrico (1)
- Sutmann, Damian (1)
- Sutter, Christina (1)
- Svirepa, Anastasiya (1)
- Syrbe, Eric (1)
- Takacs, Rene (1)
- Tammel, Martin (1)
- Tarantini, Daniele (1)
- Taube, Birgit (1)
- Tausend, Tobias (1)
- Teichmann, Niclas (1)
- Theißen, Chiara (1)
- Thiele, Paul (1)
- Thies, Arved (1)
- Thomas, Sophie-Luise (1)
- Totzauer, Anna-Lena (1)
- Trantow, Dürten (1)
- Tretschok, Katja (1)
- Triemer, Desiree (1)
- Tritscher, Tobias (1)
- Trommer, Johanna (1)
- Tschiderer, Mathäus (1)
- Tszyu, Polina (1)
- Tüttinghoff, Felix Leonard (1)
- Uhle, Veit (1)
- Ulbrich, Kerstin (1)
- Ulbrich, Lorna Hera Aline (1)
- Ulbrich, Sarah (1)
- Ullmann, Patricia (1)
- Ullrich, Aaron (1)
- Ullrich, Leon (1)
- Unterberger, Johannes (1)
- Urbach, Kim Manon (1)
- Urban, Jeremias (1)
- Usai, Cordula Serena (1)
- Uschakow, Lara Carina Alexandra (1)
- Vallon, Bruno (1)
- Vedrenne-Lacombe, Anja (1)
- Vierig, Philipp (1)
- Vilver, Violetta (1)
- Voigt, Sebastian (1)
- Voigt, Tanja (1)
- Volynskij, Christian (1)
- Vorsatz, Aurelia (1)
- Vukoje, Dragan (1)
- Völk, Uwe (1)
- Wachs, Christian (1)
- Wacht, Bastian (1)
- Wackernagel, Marleen (1)
- Wagner, Christoph (1)
- Waldenburger, Franziska (1)
- Walter, Nina Sophie (1)
- Walter, Tabita (1)
- Wang, Yujing (1)
- Wasner, Matthias (1)
- Weber Martins, Alexandre (1)
- Weber, Jannik (1)
- Weber, Mirko (1)
- Weckenmann, Charlotte (1)
- Wegner, Jessica (1)
- Weigelt, Lucy (1)
- Weingrill, Erich (1)
- Weinzierl, Jan (1)
- Weis, André (1)
- Weiß, Saskia Marion (1)
- Weiß, Thomas (1)
- Weißbach, Jenny (1)
- Weißenborn, Stefan Josef (1)
- Welk, Josefine (1)
- Wells, Yasmin (1)
- Wenke, Ferdinand (1)
- Wenninger, Helena (1)
- Wennrich, Sabine (1)
- Wenzel, Hans Hendrik (1)
- Werber, Martin (1)
- Werth, Annika (1)
- Wezel, Arnold (1)
- Weßelmann, Lara Sabrina (1)
- Weßling, Viktor (1)
- Wiater, Klaus (1)
- Wiedeking, Hannah (1)
- Wiegner, Jonas (1)
- Wieland, Dennis (1)
- Wiemeyer, Mona Valentina (1)
- Wilhelmi, Lazlo (1)
- Will, Stefanie (1)
- Winkler, Helene (1)
- Winkler, Sven (1)
- Winklhofer, Tobias (1)
- Witecy, Sally Marié (1)
- Witt-Dörring, Fiona (1)
- Witte, Denise (1)
- Wißuwa, Eckhard (1)
- Woidera, Leon Elias (1)
- Wolf, Antonia (1)
- Wolf, Bernhard (1)
- Wolf, Bettina (1)
- Wolf, Lucas Maximilian (1)
- Wollenberg, Luise (1)
- Wu, Wenye (1)
- Wunderer, Felix (1)
- Wunsch, Marlon (1)
- Wölfel, Cathrin (1)
- Wörl, Patrick (1)
- Wörner, Franziska Mariella (1)
- Xiaotong, Ma (1)
- Xu, Yunbin (1)
- Yakisan, Ceren (1)
- Yener, Ilayda (1)
- Yin, Ming (1)
- Yüksel, Enes (1)
- Yüksel, Merve (1)
- Zahl, Maximilian (1)
- Zalomai, Diana (1)
- Zankl, Florian Klaus (1)
- Zaremba, Marcel (1)
- Zart, Cindy (1)
- Zdravkovic, Filip (1)
- Zehentner-Franjic, Marin (1)
- Zenker, Yvette (1)
- Zhang, Qi (1)
- Zheng, Rui (1)
- Zhou, Xingyu (1)
- Zhu, Yicheng (1)
- Zimmermann, Aileen (1)
- Ziobro, Julia (1)
- Zischka, Michael (1)
- Zobel, Daniela (1)
- Zrenner, Johannes (1)
- Zwirnlein, Kai (1)
- aus dem Spring, Regina (1)
- de Candido, Mylena (1)
- de Frenne, Sophie Bernadette (1)
- Özkan, Seyhmus (1)
- Ücüncü, Enes (1)
Institute
- 06 Medien (467)
- Angewandte Computer‐ und Biowissenschaften (136)
- 05 Soziale Arbeit (95)
- Wirtschaftsingenieurwesen (91)
- Ingenieurwissenschaften (60)
- Sonstige (21)
- 04 Wirtschaftswissenschaften (5)
- 02 Maschinenbau (4)
- 01 Elektro- und Informationstechnik (2)
- 03 Mathematik / Naturwissenschaften / Informatik (1)
Die vorliegende Arbeit befasst sich mit der Thematik der mobilen Kommunikation in der Modebranche. Das Ziel der Arbeit ist es, Strategien der Modelabels in der Modebranche bezüglich mobiler Kommunikation zu erläutern. Diese Strategien ergeben sich aus der Entwicklung der Digitalisierung und der daraus folgenden Möglichkeiten. Um Basiswissen zu erhalten, werden Strukturdaten bezüglich der Modebranche sowie die mobile Kommunikation analysiert und ausgewertet. Der Marketing-Mix wird eingebunden, indem es an zwei Modelabels demonstriert wird. Eine vergleichende Analyse zwischen drei verschiedenen Mode Apps wird durchgeführt und bewertet. Letztlich werden durch die erlangten Erkenntnisse, Erfolgsfaktoren und Handlungsempfehlungen aufgeführt. Eine Prognose schließt die Arbeit ab.