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This scientific work deals with the current opportunities of business development. Purpose of the work is study and analysis of the organization's development strategy and its development. The subject of the study is the mechanism of formation of an organization's development strategy, understanding of business development and its core methodologies and branches. This thesis is based on the operations of the real engineering company and main part of the research could be applied in reality. Main goal of the thesis is to find recommendations on the implementation of strategic changes organization's development strategy.
Die vorliegende Arbeit entwickelt die strategische Neuausrichtung eines Kompetenzcenters für technische Gebäudeausstattung und beschäftigt sich im Detail mit der strategischen Planungsphase, als ersten Teil des unternehmerischen Strategieprozesses. Dabei wird einerseits auf das Konzept der Erfolgspotentiale von Aloys Gälweiler eingegangen, andererseits werden die Methoden und Werkzeuge ausgewählt, die für die Strategiefindung von spezifischem Nutzen sind. Ziel der Arbeit ist es, umfassende strategische Vorgaben für die operative Führung zu erarbeiten.
Wie wichtig eine existenzsichernde Strategie für Banken sein kann, zeigten die Ereignisse in Folge der Finanzkrise von 2007. Doch der Niedergang oder die Rettung von Finanzinstituten haben auch Auswirkungen auf die Volkswirtschaften, welche Milliarden an Kapital bereitstellen müssen, um den Zusammenbruch des Systems zu verhindern. Die vorliegende Masterthesis zeigt daher die Möglichkeiten des strategischen Controllings auf. Durch dieses sollen die Banken strategisch effektiv gesteuert werden. So sollen die Banken nach ethischen und moralischen Motiven wirtschaften und sich auf das Wohl der Stakeholder konzentrieren.
This scientific work reveals the potential for the development of the renewable energy market, due to many reasons. The reasons are the unstable political situation in the world, rising energy prices, environmental degradation and the growing demand of Ger man residents for government measures to reduce the negative impact on the environment. This work is related to business planning and development using strategies based on the above reasons. The purpose of the study is to develop methods for successfully regulating the market for renewable resources to solve the problem of environmental pollution through the promotion of environmentally friendly products. The work explores the driving forces and problems hindering the development of the market for renewable resources. The problems raised concerned all interested parties, from consumers and producers to the state body for regulating and stimulating the industry . An analysis was also made of the methods of environmentally oriented companies and the tools they use to strengthen their positions in the market. Based on the data obtained from the conducted research, a concept and business strategy for a new environmentally oriented generation” was created. The business consulting company “Sun’s idea of the new company is to involve all parties using marketing tools, creating a healthy competitive environment among commercial companies and benefiting not only the companies themselves but also the end user of the products and the German government.