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Evolution of Game Music : a look at characteristic elements of music in video games across time
(2015)
Music in video games is a subject worth regarding. Nevertheless, it isn't totally explored yet. This thesis shows and explains characteristics every video game music has and explores them regarding the developments in the history of video games. The thesis contains information about video games that inspired the musical evolution of games or that contain music as key part, as well as information about technological advances that influenced the musical evolution.
This thesis aims to research the platform YouTube and whether “being a YouTuber” qualifies as a profession or not and what leads to this. The author combines existing scientific data and information provided by YouTubers doing this as a job and uses the compilation method. The author merges that material and uses it to create a bachelor thesis that covers both the theoretical and practical approach. The aim was to find out if there is a success recipe that can be followed that leads to views and clicks which are essential for the profession as a YouTuber. To do this, the author created two channels to see how the factors mentioned in this thesis are applied and if the approach leads to success. The findings of this thesis showed, that although the profession of a YouTuber can be classified as a job, it needs to be viewed differently from commonly known and in society accepted careers. Becoming a YouTuber and making money from this business, therefore, cannot be guaranteed.
The Media System of Malawi
(2010)
nicht vorhanden
This work examines the impact Web 2.0 has on CRM in journalism. For this purpose the communication strategies of one international, one New Zealand and one exclusively online men’s magazine are compared. Through this comparison changes in the magazines’ approach to CRM are identified and expert interviews with editors give further insight into the dynamic of the evolution CRM and the journalism industry are going through. Finally, the conclusion illuminates the effects this evolution has on CRM in journalism.
The research of this thesis aims to analyze how a specific CSR approach from the Adidas Group on sustainability is perceived globally based on an analysis of the movements on the stock market combined with a sentiment analysis of tweet activities on Twitter. The thesis analyzed both positive feedback and critic from customers worldwide regarding the approach and other initiatives from the Adidas Group and their partner Parley for the Oceans, a non-governmental organization working towards a more sustainable world.
nicht vorhanden
In this thesis, the changes in economy and society and the resulting effects on the labor market are being outlined. Current studies show that the shrinking labor market and the increasing digitalization result in a lack of skilled tech talent and a transition from an employer market to a clear employee market. Derived from the findings of the scientific research on this topic and conducted expert interviews, practical recommendations for recruitment actions within the scope of employer branding will be defined in order to help corporations to gain the needed tech skill set and drive innovation.
The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.
This thesis deals with the possible integration of social media communication in the marketing of the International Rectifier Corporation. The basis for the implementation of the new communication channel is set through a detailed description of basic, theoret ical functions and features of business-to-business communication as well as social media communication. Based on this knowledge the marketing communication of International Rectifier is analyzed and compared to the competitors. The theoretical lessons in combination with the analysis will then be used to develop a competitive and effective social media strategy for International Rectifier.
In an era of global climate change and fast growing cities, local governments are in an urgent need for adopting sustainable urban growth concepts for tackling a liveable and prosperous urban future. Against this background, the smart city notion progressively gained popularity as an urban development concept, which heavily relies on technology and urban data use for fostering sustainable urban growth. However, so far, the understandingof the smart city term is ambiguous, and little scientific research has been done on developing comprehensive conceptual frameworks to support local governments in the making of smarter cities. This paper aims at presenting the current state-of-the-art of smart city research in order to support the making of smart city best practices and to promote a comprehensive understanding of the smart city notion. In doing so, the role of technology in the making of smarter cities and critical success factors in transforming cities are elaborated, following the methodological approach of a multidimensional conceptual framework. The research findings and an expert interview with a representative of the state capital will then serve for the assessment of the weak points and best practices in the smart city pursuit of the German city Munich, providing urban policymaking with valuable insights and fostering the development of a comprehensive smart city conceptualism.