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This paper examines the communication channels used by innovation projects at the ProtoSpace Hamburg, when engaging with stakeholders, and tries to answer the thesis question whether new media channels improve the chances of success for innovation projects, when used for this communication. Expert interviews with eight experts in com-munication, innovation and stakeholder management were conducted and then analyzed through the application of Mayring´s qualitative content analysis, in order to answer the posed question.
The main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. To achieve this, different theories concerning consumer buying behavior and factors influencing have been discussed to achieve a deeper understand of consumer behaviour. To enable me comprehend the influence factors that influence the buying decision of a smoker as a consumer, a survey with questionnaires was performed. The results of the survey indicates that brand awareness, quality of the tobacco, price, packaging, advertisement, influence by others and availability are the major factors influencing the buying decision of a smoker, with availability, quality, price and brand awareness having the most effective influence on a smoker.
The computer based calculation of the sound insulation in between dwellings or the analysis of the transmission in a building are common use in practice of a building acoustic engineer. With the release of the revised DIN 4109 in July 2016 a whole new calculation model was introduced to the German users of this standard. The calculation model and its input data now need to be included into existing calculation software, such as the software SONarchitect ISO of the Spanish developers Sound of Numbers. For this cause this thesis compares the input parameter and the airborne and impact sound transmission of the DIN 4109:2016-07 and European standard EN 12354:2000. With the help of this comparison it now is possible to declare all necessary parameter and calculation procedures for the calculation of the airborne and impact sound insulation between dwellings.
In an era of global climate change and fast growing cities, local governments are in an urgent need for adopting sustainable urban growth concepts for tackling a liveable and prosperous urban future. Against this background, the smart city notion progressively gained popularity as an urban development concept, which heavily relies on technology and urban data use for fostering sustainable urban growth. However, so far, the understandingof the smart city term is ambiguous, and little scientific research has been done on developing comprehensive conceptual frameworks to support local governments in the making of smarter cities. This paper aims at presenting the current state-of-the-art of smart city research in order to support the making of smart city best practices and to promote a comprehensive understanding of the smart city notion. In doing so, the role of technology in the making of smarter cities and critical success factors in transforming cities are elaborated, following the methodological approach of a multidimensional conceptual framework. The research findings and an expert interview with a representative of the state capital will then serve for the assessment of the weak points and best practices in the smart city pursuit of the German city Munich, providing urban policymaking with valuable insights and fostering the development of a comprehensive smart city conceptualism.
This work examines the impact Web 2.0 has on CRM in journalism. For this purpose the communication strategies of one international, one New Zealand and one exclusively online men’s magazine are compared. Through this comparison changes in the magazines’ approach to CRM are identified and expert interviews with editors give further insight into the dynamic of the evolution CRM and the journalism industry are going through. Finally, the conclusion illuminates the effects this evolution has on CRM in journalism.
In recent years the term Cloud has become popular in the world of technology. It is used to describe many different Information Technology offerings, but people are adapting this word without truly understanding it. “Demystifying the Cloud – Drawing the Lines between Technologies and Concepts” by Kevin Arnot takes a look at many levels of the Cloud and gives a comprehensive overview of the technologies and ideas that make it a paradigm shift. The author analyzes the term methodically by leveraging appropriate information from the Internet as well as from experts. An important milestone in understanding the Cloud accurately is differentiating between its components. These include: underlying technologies, the three Cloud Service Models (SaaS, IaaS and PaaS) and how it is deployed, publically or privately. The result is to understand that a Cloud can be composed in different ways and therefore serves exactly the needs of its users. Furthermore, the author describes challenges that individuals and busi-nesses have to deal with equally and reviews possible solutions. Cloud technology will continue to evolve; however, the future business value of the term “Cloud” will depend on how companies continue using or misusing it.
The design of an interview model based on competencies arises from the need to have highly qualified people that contribute to the achievement of organizational objectives. It intendes to shape the department of human resources into a strategic area of the company. To achieve this, organizational competencies are defined, and guidelines for the elaboration of a portfolio of questions, as well as the design of a competency dictionary, are established. These serve as tools for the human resources processes of the company Visbal Moreno y Sucesores Ltd. Through this work, the importance of the human factor is exposed as part of the organizational strategy.
The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.
Evolution of Game Music : a look at characteristic elements of music in video games across time
(2015)
Music in video games is a subject worth regarding. Nevertheless, it isn't totally explored yet. This thesis shows and explains characteristics every video game music has and explores them regarding the developments in the history of video games. The thesis contains information about video games that inspired the musical evolution of games or that contain music as key part, as well as information about technological advances that influenced the musical evolution.