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Institute
The games industry has significantly grown over the last 30 years. Projects are getting bigger and more expensive, making it essential to plan, structure and track them more efficiently.
The growth of projects has increased the administrative workload for producers, project managers and leads, as they have to monitor and control the progress of the project in order to keep a permanent overview of the project. This is often accompanied by a lack of insight into the project and basic communication within the team. Therefore, the goal of this thesis is to enhance conventional project management methods with process structures that occur frequently in game development.
This thesis initially elaborates on what project management in the game industry actually is: Here, methods are considered, especially agile methods and progress tracking prac-tices, which were created for software development and have become a standard in game development. Subsequently, an example is used to demonstrate how process management can function within the development of video games. Based on this, the ideal is depicted, which is implemented and used in a tool at the German games studio KING Art GmbH. This ideal is compared with expert interviews in order to verify its gen-eral validity in the industry.
By integrating process structures, the administrative effort can be reduced, communica-tion within game development can be simplified, while the current project status can be permanently presented. This benefits both project management and leads, as well as the entire team. Further application tests of this theory would have to be organized to check scalability and to draw comparisons to other applications.
In the following bachelor thesis the current trends and potential applications of digitalization in the service industry will be discussed. With the nowadays surging demand on digitalization in all industries, there are branches of the service industry where digitalization is yet to be exploited to its full potential. However, it is difficult to pick and choose which branches of the industry should be fully digitized and which should be partially digitized. The result of this work should therefore facilitate the process of applying digitization in the consulting services where face to face human interaction has been the key to the industry for years. For this purpose, essential factors to be taken into account were identified, which are to be sought after through the analysis, in the specification of the system requirements as well as in the performance of a utility value analysis.
In recent years the term Cloud has become popular in the world of technology. It is used to describe many different Information Technology offerings, but people are adapting this word without truly understanding it. “Demystifying the Cloud – Drawing the Lines between Technologies and Concepts” by Kevin Arnot takes a look at many levels of the Cloud and gives a comprehensive overview of the technologies and ideas that make it a paradigm shift. The author analyzes the term methodically by leveraging appropriate information from the Internet as well as from experts. An important milestone in understanding the Cloud accurately is differentiating between its components. These include: underlying technologies, the three Cloud Service Models (SaaS, IaaS and PaaS) and how it is deployed, publically or privately. The result is to understand that a Cloud can be composed in different ways and therefore serves exactly the needs of its users. Furthermore, the author describes challenges that individuals and busi-nesses have to deal with equally and reviews possible solutions. Cloud technology will continue to evolve; however, the future business value of the term “Cloud” will depend on how companies continue using or misusing it.
In dieser Arbeit wurden neuartige Proteasen aus psychrotoleranten Bakterienstämmen isoliert und auf ihre biochemischen Eigenschaften charakterisiert. Des Weiteren konnten S8 Familie Proteasen Gene amplifiziert werden und Unterschiede in der Aminosäuresequenz konnten in Zusammenhang mit den biochemischen Eigenschaften der Proteasen in Verbindung gebracht werden.
The Blockchain is a technology which has the capabilities to change the way, the world operates. As promising as this may be, there are still many challenges which do not exist or are way simpler to solve in conventional software solutions. Services which are offered over the blockchain suffer from so called Block-confirmation-times where the customer simply has to wait till the transaction is confirmed. In this paper possible solutions to that problem will be examined and challenges that arise from the specific criteria of the Ethereum Blockchain will be analyzed.
This study explores the opportunities and risks associated with user-generated content (UGC) in the communication strategies of marketing departments from a business perspective. With the rise of social media and online platforms, UGC has become a powerful tool for brands to engage with their audience, build trust, and enhance brand awareness. However, implementing UGC also comes with inherent risks, including the loss of control over brand messaging, potential negative user-generated content, and legal implications.
To investigate these dynamics, an empirical mixed-methods approach was employed, including expert interviews and a comprehensive literature review. The findings indicate that UGC offers significant opportunities for marketing departments, such as increased customer loyalty, enhanced authenticity, brand awareness, as well as a diverse set of possible content. However, the study also reveals the potential risks associated with UGC, highlighting the importance of managing these risks effectively.
The main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. To achieve this, different theories concerning consumer buying behavior and factors influencing have been discussed to achieve a deeper understand of consumer behaviour. To enable me comprehend the influence factors that influence the buying decision of a smoker as a consumer, a survey with questionnaires was performed. The results of the survey indicates that brand awareness, quality of the tobacco, price, packaging, advertisement, influence by others and availability are the major factors influencing the buying decision of a smoker, with availability, quality, price and brand awareness having the most effective influence on a smoker.
In this work, the task is to cluster microarray gene expression data of the cyanobacterium Nostoc PCC 7120 for detection of messenger RNA (mRNA) degradation patterns. Searched are characteristic patterns of degradation which are caused by specific enzymes (ribonucleases) allowing a further biological investigation regarding biochemical mechanisms. The mRNA degradation is part of the regulation of gene expression because it regulates the amount and longevity of mRNA, which is available for translation into proteins. A particular class of RNA degrading enzymes are exoribonucleases which degrade the molecule from its ends, whereby a degradation from the 5’ end, the 3’ end or from both ends is theoretically possible.
In this investigation, the information about exoribonucleolytic degradation is given in a microarray data set containing gene expression values of 1,251 genes. The data set provides gene expression vectors containing the expression values of up to ten short distinct sections of a gene ordered from the genes 5’ end to its 3’ end. For each gene, expression vectors are available for both nitrogen fixing and non-nitrogen fixing conditions, which have to be considered separately due to biological reasons. Accordingly, after filtering and preprocessing, two datasets for clustering are obtained consisting of 133 ten-dimensional expression vectors. The similarity of the expression vectors is judged by a newly correlation based similarity measure and compared with the results obtained by use of the Euclidean distance. A non-linear transformation of the correlations was applied to obtain a dissimilarity measure. By choice of parameters within this transformation a user specific differentiation between negative and positive correlated gene expression vectors and an adequate adjustment regarding the noise level of gene expression values is possible.
Clustering was performed using Affinity Propagation (AP). The number of clusters obtained by AP depends on the so-called self-similarity for the data vectors. This dependence was used to identify stable cluster solutions by self-similarity control. To evaluate the clustering results, Median Fuzzy c-Means (M-FCM) was used. Further, several cluster validity measures are applied and visual inspections by t-distributed Stochastic Neighbor Embedding (t-SNE) as well as cluster visualization are provided for mathematical interpretation analysis of clusters.
To validate the clustering results biologically, the found data structure is checked for biological adequacy. A deeper investigation into the mechanisms behind mRNA-degradation was achieved by use of a RNA-Seq data set. Contained 40 (base pair) bp long reads for non-nitrogen fixing and nitrogen fixing conditions were assembled using bacteria-specific ab-initio assembly of Rockhopper. Thus, mRNA (transcript)-sequences of the clustered genes are obtained. A further investigation of the untranslated regions (UTRs) is performed here due to the assumption that exoribonucleases recognize specific transcript-sequences outside of the annotated gene regions as their binding sites. These UTRs need to be analyzed regarding sequence similarity using motif-finding algorithms.