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Institute
This work examines the impact Web 2.0 has on CRM in journalism. For this purpose the communication strategies of one international, one New Zealand and one exclusively online men’s magazine are compared. Through this comparison changes in the magazines’ approach to CRM are identified and expert interviews with editors give further insight into the dynamic of the evolution CRM and the journalism industry are going through. Finally, the conclusion illuminates the effects this evolution has on CRM in journalism.
The larval zebrafish mutant Knörf has got a not yet identified gen, which is lethal after 14 dpf in a homozygous state. The mutation courses various degenerations and the loss of the regeneration ability. One of these degenerations was first discovered in the retina by a histological section. The mutants retinas show gaps in the IPL at 7 and 8 dpf which number increases during the maturation of the larva. In recent studies a pax 6 staining was performed, which showed that amacrine cells areaffected. Different types of amacrine cells were tested and it was shown that the parvalbuminergic amacrine cells disappear. The staining was performed in a time course. At 5 dpf is no difference between the number of parvalbuminergic amacrine cells in siblings and mutants but then the degeneration starts. At 2 dpa there is thefirst significant difference which increases at later stages and leads nearly to a full disappearance of these cells in the eye. Parvalbumin is not only present in the retina, therefore the brain as another central nervous system structure was examined. In the telencephalon these cells disappear already at 2 dpa. The parvalbuminergic cells are also present in the skeletal muscle of the tail. Here the degeneration starts approximately at the half of the tail and intensifies to distal areas. It was shown, that parvalbuminergic cells in the muscle disappear until 4dpa. The role of parvalbumin is seemed in the binding ofcalcium and therefore it supports the adjustment of the resting potential after an excitation in the central nervous system. In muscles it assists in the slowing of relaxing after a contraction of a muscle.
The main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. To achieve this, different theories concerning consumer buying behavior and factors influencing have been discussed to achieve a deeper understand of consumer behaviour. To enable me comprehend the influence factors that influence the buying decision of a smoker as a consumer, a survey with questionnaires was performed. The results of the survey indicates that brand awareness, quality of the tobacco, price, packaging, advertisement, influence by others and availability are the major factors influencing the buying decision of a smoker, with availability, quality, price and brand awareness having the most effective influence on a smoker.