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Mapping identities, digital assets, and people’s profiles on the internet is getting much traction in the blockchain cosmos lately. The new technology is currently forming architectures that will further pave new ways to reach fundamental mechanisms to interact in a decentralized, user-centered manner. These schemes are often declared as the next generation of the web. Within the article will be shown, how the internet has evolved in managing identities, what problems arose, and how new data architectures help build applications on top of privacy rights. Both technological and ethical perspectives are viewed to answer which guidelines should be considered to fulfill the upcoming branch of decentralized services and what we can learn from historical schemes regarding their privacy, accounting, and user data.