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This study presents an analysis of the coverage made by the journals El País (Spain), Folha de S. Paulo (Brazil) and Süddeutsche Zeitung (Germany) about the protests in Brazil against the 2013 Confederations Cup and the 2014 FIFA World Cup to establish a comparison between them and see which topics were emphasized by the newspapers and which tone they use in their reporting. Based on the research questions, four categories were developed for the analysis of the journals: article structure; topic of the article; actors/group of persons and tone of the reporting, all of them composed by several subcategories. It was concluded that the themes highlighted by the European newspapers were different from those stressed on the Brazilian diary. Nonetheless, all the reviewed newspapers made a neutral coverage of the protests.
This paper examines the communication channels used by innovation projects at the ProtoSpace Hamburg, when engaging with stakeholders, and tries to answer the thesis question whether new media channels improve the chances of success for innovation projects, when used for this communication. Expert interviews with eight experts in com-munication, innovation and stakeholder management were conducted and then analyzed through the application of Mayring´s qualitative content analysis, in order to answer the posed question.
The main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. To achieve this, different theories concerning consumer buying behavior and factors influencing have been discussed to achieve a deeper understand of consumer behaviour. To enable me comprehend the influence factors that influence the buying decision of a smoker as a consumer, a survey with questionnaires was performed. The results of the survey indicates that brand awareness, quality of the tobacco, price, packaging, advertisement, influence by others and availability are the major factors influencing the buying decision of a smoker, with availability, quality, price and brand awareness having the most effective influence on a smoker.
In the past few years, social media has become the most popular communication software, replacing phone calls, text messages, television and even advertisements. Social media has become the most important channel for spreading opinions. As a result of this trend, many politicians have also started to operate social media (Wang, Tsai, & Chen 2019). This study was conducted in order to understand whether there was an intercandidate agenda-setting effect between the Facebook posts of legislative candidates and presidential candidates during the election period, and whether the legislative candidates' Facebook posts were influenced by the presidential candidates' Facebook posts. The target population of this study was the three presidential candidates in Taiwan's 2020 presidential election — Dr. Tsai Ing-Wen, Mr. Han Kuo-Yu, and Mr. James Soong — as well as the 36 legislative candidates in Taipei, Taichung, and Kaohsiung.
The study focused on Facebook posts from 1thNovember 2019 to 10th January 2020, 10 weeks before the voting day. Text-mining and cosine similarity were used to organize the posts and compare the similarity between posts. Finally, the similarity between posts was presented as a line graph.
The study revealed that there was an inter-candidate agenda-setting effect between legislative candidate posts and presidential candidate posts, and that Dr. Tsai Ing-Wen, who was also the incumbent president during the campaign, was the most influential Facebook poster during the entire election.
Future research is proposed on the inter-candidate agenda-setting effect only analyzing the similarity of posts among the candidates to discuss the influence of the candidates' Facebook agenda-setting during a specific election period.
This is the first study in which the Facebook posts of Taiwanese politicians are analyzed and the relationships were analyzed and the relationships were systematically compared, across multiple degrees, which opens up a whole new subject for future elections in Taiwan.
The computer based calculation of the sound insulation in between dwellings or the analysis of the transmission in a building are common use in practice of a building acoustic engineer. With the release of the revised DIN 4109 in July 2016 a whole new calculation model was introduced to the German users of this standard. The calculation model and its input data now need to be included into existing calculation software, such as the software SONarchitect ISO of the Spanish developers Sound of Numbers. For this cause this thesis compares the input parameter and the airborne and impact sound transmission of the DIN 4109:2016-07 and European standard EN 12354:2000. With the help of this comparison it now is possible to declare all necessary parameter and calculation procedures for the calculation of the airborne and impact sound insulation between dwellings.
In an era of global climate change and fast growing cities, local governments are in an urgent need for adopting sustainable urban growth concepts for tackling a liveable and prosperous urban future. Against this background, the smart city notion progressively gained popularity as an urban development concept, which heavily relies on technology and urban data use for fostering sustainable urban growth. However, so far, the understandingof the smart city term is ambiguous, and little scientific research has been done on developing comprehensive conceptual frameworks to support local governments in the making of smarter cities. This paper aims at presenting the current state-of-the-art of smart city research in order to support the making of smart city best practices and to promote a comprehensive understanding of the smart city notion. In doing so, the role of technology in the making of smarter cities and critical success factors in transforming cities are elaborated, following the methodological approach of a multidimensional conceptual framework. The research findings and an expert interview with a representative of the state capital will then serve for the assessment of the weak points and best practices in the smart city pursuit of the German city Munich, providing urban policymaking with valuable insights and fostering the development of a comprehensive smart city conceptualism.
This work examines the impact Web 2.0 has on CRM in journalism. For this purpose the communication strategies of one international, one New Zealand and one exclusively online men’s magazine are compared. Through this comparison changes in the magazines’ approach to CRM are identified and expert interviews with editors give further insight into the dynamic of the evolution CRM and the journalism industry are going through. Finally, the conclusion illuminates the effects this evolution has on CRM in journalism.
In recent years the term Cloud has become popular in the world of technology. It is used to describe many different Information Technology offerings, but people are adapting this word without truly understanding it. “Demystifying the Cloud – Drawing the Lines between Technologies and Concepts” by Kevin Arnot takes a look at many levels of the Cloud and gives a comprehensive overview of the technologies and ideas that make it a paradigm shift. The author analyzes the term methodically by leveraging appropriate information from the Internet as well as from experts. An important milestone in understanding the Cloud accurately is differentiating between its components. These include: underlying technologies, the three Cloud Service Models (SaaS, IaaS and PaaS) and how it is deployed, publically or privately. The result is to understand that a Cloud can be composed in different ways and therefore serves exactly the needs of its users. Furthermore, the author describes challenges that individuals and busi-nesses have to deal with equally and reviews possible solutions. Cloud technology will continue to evolve; however, the future business value of the term “Cloud” will depend on how companies continue using or misusing it.
The H.323 umbrella standard describes audiovisual communication over packetswitched networks. This thesis illustrates the standard in detail with regards to architecture and implementation. The second part of this dissertation is dedicated to examining the Gmail Voice and Video plug-in, an Internet-based audiovisual communication platform. In the course of this thesis a secured kiosk environment for the Gmail Voice and Video plug-in is being developed.