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This master thesis covers the topics of Studying customers’ behavior on the example of skin care brand Nivea. There are presented theoretical basis for the following research about marketing, customers’ behavior and conducting marketing research properly. Then, there is the analysis of German market. Since Nivea is the brand of Beiersdorf company, there is a description of Beiersdorf’s activity and operation work. The main idea of the paper work is to analyze customers’ behavior of Nivea. Therefore, the work contains huge research about the brand along with its’ micro- and macroenvironment. There also were conducted an in-depth interview and a survey to understand customers’
current needs. With all the results the author of the work proposed some ideas for Nivea brand.
We present dimensionality reduction methods like autoencoders and t-SNE for visualization of high-dimensional data into a two-dimensional map. In this thesis, we initially implement basic and deep autoencoders using breast cancer and mushroom datasets. Next, we build another dimensionality reduction method t-SNE using the same datasets. The obtained visualization results of the datasets using the dimensionality reduction methods are documented in the experiments section of the thesis. The evaluation of classification and clustering for the dimensionality reduction techniques is also performed. The visualization and evaluation results of t-SNE are significantly better than the other dimensionality reduction techniques.
Digital innovation in the quality management system from supply chain to final product conformityy
(2019)
As the new revolution is happening in the industry 4.0 as digitalization and the new trend in innovation is taken place. So, we want to digitalize the process from the supply chain to the final product conformity of the aircraft.
So every document which is received from the supplier like (eg.CoC, Inspection report, concession) digitally. When the part is received at the warehouse of the OEM the warehouse personal has a system to say that part A serial no X is the perfect fit for the part no By with the help of QR code and book the part into the ERP.
The biggest challenge we have is to reduce in production inspection method to be done by a human. We want to bring one more upper step that is automation with edition with IOT in the process to give better data processing to the Automation process plus reduce the overall inspection time and what is needed in create a proper visual automation control system and also with help of gauge Rand R make the process more accurate and also certify the traceability of the process . At finally there was so much data and we need data security for that to create a proper data source and data storage for supplier data as well as internal data security.
FUSO is one of the Japanese leading manufacturing of trucks and buses in the world and also it is an integral part of Daimler AG. Being a large manufacturer in trucks and buses, Fuso faces some marketing issues due to corrosion issues. Corrosion is one of the major issue to breakdown or damage the performance of the vehicles. To encounter this issue, FUSO initiated new project and called as “Anti-Corrosion Project”. The main mission of this project is to improve the corrosion resistivity or performance of the metal parts. Currently FUSO has almost 70 percent of parts which lies under Grade-III i.e. lesser than the one year corrosion resistivity.
In this project, the corrosion issues are collected by different types of audits like from customer as well as from taking two years old vehicle in worst conditions. Listed corrosion issues further investigated for current specification and requested for new proposal from supplier. Then the proposed solution is internally estimate the cost and make negotiation with the supplier. Later it’s forwarded to meeting with top management for approval. In case of higher corrosion specification, parts are taken from production line and tested in material lab which is available in FUSO. At last, the approved proposal is requested to release the drawing change and further the new proposal will be implemented. Entire project it should be coordinate with all different departments and working with teams gives more deep knowledge about the cause of issues.
With this project, parallel focused on the shop floor developments in return parts management area. FUSO is also responsible for the after sale services. In other words, FUSO provides warranty for the parts which breakdown within three years. Breakdown parts are directly delivered by the customers through dealers for warranty claim, so these parts called Warranty Part Investigation (WPI) parts. Sometimes customer wants to know the cause of the breakdown even though warranty has expired, in this case company will investigate the cause but they don’t provide the warranty. These kind of parts known as Product Quality Report (PQR) parts.
Company has a different shop floor for return parts and these parts are directly received by the company. RPM has four processes i.e. inwarding, pre-analysis, investigation and dispatch or scrap.
Usually, company used to get 30-50 parts per day, recently they decided to receive all the breakdown parts. Hence, it results in increasing the delay of inwarding and other processes. To solve this, standard layout and process are constructed. And, one of the main reasons for inward delay is higher documentation which is basically not required. These are converted into automation or digitalize work. Improvements are done using the lean manufacturing project methodology which results in more inward of failure parts and less inventory.