Refine
Document Type
- Bachelor Thesis (1) (remove)
Year of publication
- 2014 (1)
Language
- German (1)
Keywords
- Marketingstrategie (1)
- Musikfestspiel (1)
Institute
- 06 Medien (1)
This thesis is referring to the use of marketing strategies for modern events such as music festival. By using the “Organic Music Dance Festival 2014” in Munich as an example, the author will go through the steps of creating an adequate strategy. Here for the author will use information out of literature, interviews and questionnaires