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This study presents an analysis of the coverage made by the journals El País (Spain), Folha de S. Paulo (Brazil) and Süddeutsche Zeitung (Germany) about the protests in Brazil against the 2013 Confederations Cup and the 2014 FIFA World Cup to establish a comparison between them and see which topics were emphasized by the newspapers and which tone they use in their reporting. Based on the research questions, four categories were developed for the analysis of the journals: article structure; topic of the article; actors/group of persons and tone of the reporting, all of them composed by several subcategories. It was concluded that the themes highlighted by the European newspapers were different from those stressed on the Brazilian diary. Nonetheless, all the reviewed newspapers made a neutral coverage of the protests.
This paper examines the communication channels used by innovation projects at the ProtoSpace Hamburg, when engaging with stakeholders, and tries to answer the thesis question whether new media channels improve the chances of success for innovation projects, when used for this communication. Expert interviews with eight experts in com-munication, innovation and stakeholder management were conducted and then analyzed through the application of Mayring´s qualitative content analysis, in order to answer the posed question.
The main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. To achieve this, different theories concerning consumer buying behavior and factors influencing have been discussed to achieve a deeper understand of consumer behaviour. To enable me comprehend the influence factors that influence the buying decision of a smoker as a consumer, a survey with questionnaires was performed. The results of the survey indicates that brand awareness, quality of the tobacco, price, packaging, advertisement, influence by others and availability are the major factors influencing the buying decision of a smoker, with availability, quality, price and brand awareness having the most effective influence on a smoker.
In the past few years, social media has become the most popular communication software, replacing phone calls, text messages, television and even advertisements. Social media has become the most important channel for spreading opinions. As a result of this trend, many politicians have also started to operate social media (Wang, Tsai, & Chen 2019). This study was conducted in order to understand whether there was an intercandidate agenda-setting effect between the Facebook posts of legislative candidates and presidential candidates during the election period, and whether the legislative candidates' Facebook posts were influenced by the presidential candidates' Facebook posts. The target population of this study was the three presidential candidates in Taiwan's 2020 presidential election — Dr. Tsai Ing-Wen, Mr. Han Kuo-Yu, and Mr. James Soong — as well as the 36 legislative candidates in Taipei, Taichung, and Kaohsiung.
The study focused on Facebook posts from 1thNovember 2019 to 10th January 2020, 10 weeks before the voting day. Text-mining and cosine similarity were used to organize the posts and compare the similarity between posts. Finally, the similarity between posts was presented as a line graph.
The study revealed that there was an inter-candidate agenda-setting effect between legislative candidate posts and presidential candidate posts, and that Dr. Tsai Ing-Wen, who was also the incumbent president during the campaign, was the most influential Facebook poster during the entire election.
Future research is proposed on the inter-candidate agenda-setting effect only analyzing the similarity of posts among the candidates to discuss the influence of the candidates' Facebook agenda-setting during a specific election period.
This is the first study in which the Facebook posts of Taiwanese politicians are analyzed and the relationships were analyzed and the relationships were systematically compared, across multiple degrees, which opens up a whole new subject for future elections in Taiwan.
The computer based calculation of the sound insulation in between dwellings or the analysis of the transmission in a building are common use in practice of a building acoustic engineer. With the release of the revised DIN 4109 in July 2016 a whole new calculation model was introduced to the German users of this standard. The calculation model and its input data now need to be included into existing calculation software, such as the software SONarchitect ISO of the Spanish developers Sound of Numbers. For this cause this thesis compares the input parameter and the airborne and impact sound transmission of the DIN 4109:2016-07 and European standard EN 12354:2000. With the help of this comparison it now is possible to declare all necessary parameter and calculation procedures for the calculation of the airborne and impact sound insulation between dwellings.
In an era of global climate change and fast growing cities, local governments are in an urgent need for adopting sustainable urban growth concepts for tackling a liveable and prosperous urban future. Against this background, the smart city notion progressively gained popularity as an urban development concept, which heavily relies on technology and urban data use for fostering sustainable urban growth. However, so far, the understandingof the smart city term is ambiguous, and little scientific research has been done on developing comprehensive conceptual frameworks to support local governments in the making of smarter cities. This paper aims at presenting the current state-of-the-art of smart city research in order to support the making of smart city best practices and to promote a comprehensive understanding of the smart city notion. In doing so, the role of technology in the making of smarter cities and critical success factors in transforming cities are elaborated, following the methodological approach of a multidimensional conceptual framework. The research findings and an expert interview with a representative of the state capital will then serve for the assessment of the weak points and best practices in the smart city pursuit of the German city Munich, providing urban policymaking with valuable insights and fostering the development of a comprehensive smart city conceptualism.
This work examines the impact Web 2.0 has on CRM in journalism. For this purpose the communication strategies of one international, one New Zealand and one exclusively online men’s magazine are compared. Through this comparison changes in the magazines’ approach to CRM are identified and expert interviews with editors give further insight into the dynamic of the evolution CRM and the journalism industry are going through. Finally, the conclusion illuminates the effects this evolution has on CRM in journalism.
In recent years the term Cloud has become popular in the world of technology. It is used to describe many different Information Technology offerings, but people are adapting this word without truly understanding it. “Demystifying the Cloud – Drawing the Lines between Technologies and Concepts” by Kevin Arnot takes a look at many levels of the Cloud and gives a comprehensive overview of the technologies and ideas that make it a paradigm shift. The author analyzes the term methodically by leveraging appropriate information from the Internet as well as from experts. An important milestone in understanding the Cloud accurately is differentiating between its components. These include: underlying technologies, the three Cloud Service Models (SaaS, IaaS and PaaS) and how it is deployed, publically or privately. The result is to understand that a Cloud can be composed in different ways and therefore serves exactly the needs of its users. Furthermore, the author describes challenges that individuals and busi-nesses have to deal with equally and reviews possible solutions. Cloud technology will continue to evolve; however, the future business value of the term “Cloud” will depend on how companies continue using or misusing it.
The H.323 umbrella standard describes audiovisual communication over packetswitched networks. This thesis illustrates the standard in detail with regards to architecture and implementation. The second part of this dissertation is dedicated to examining the Gmail Voice and Video plug-in, an Internet-based audiovisual communication platform. In the course of this thesis a secured kiosk environment for the Gmail Voice and Video plug-in is being developed.
The design of an interview model based on competencies arises from the need to have highly qualified people that contribute to the achievement of organizational objectives. It intendes to shape the department of human resources into a strategic area of the company. To achieve this, organizational competencies are defined, and guidelines for the elaboration of a portfolio of questions, as well as the design of a competency dictionary, are established. These serve as tools for the human resources processes of the company Visbal Moreno y Sucesores Ltd. Through this work, the importance of the human factor is exposed as part of the organizational strategy.
The thesis presents an investigation of the question whether it is viable for the English company Essential Care to introduce a direct selling channel in the United Kingdom. The thesis provides an outline of the direct selling and labour market in the United Kingdom, including organisations and legislation for direct selling. A SWOT analysis illustrates the external and internal factors that could have an influence on the feasibility of the project. The main part of the thesis focuses on a market research survey which was conducted in the United Kingdom. Followed by an analysis of the results it provides a detailed outline of the findings. At the end of the thesis the overall findings are summarised and recommendations for Essential Care are presented.
This thesis looks at Customer Relationship Management in a different way. In order to identify factors that influence the acceptance of one of its components – the analytical CRM – it focuses on theopinion of the company’s employees. The objective of this thesis is to identify factors that positvely influence the acceptance of analytical Customer Relationship Management within organizations.
Evolution of Game Music : a look at characteristic elements of music in video games across time
(2015)
Music in video games is a subject worth regarding. Nevertheless, it isn't totally explored yet. This thesis shows and explains characteristics every video game music has and explores them regarding the developments in the history of video games. The thesis contains information about video games that inspired the musical evolution of games or that contain music as key part, as well as information about technological advances that influenced the musical evolution.
Going green, environmental protection, eco-friendliness, sustainability or sustainable development have become frequent terms in everyone’s life. The negative impact of human activities, causing increased environmental pollution and decline, is a matter of dire concern nowadays. In the last few decades greater attention has been payed towards these issues. Understanding society´s new concerns, increasingly more companies have begun to modify their behaviours toward a more eco-friendly and responsible one. The term green marketing is an emerging area of interest, and is a tool of modern marketing used by companies in various industries. It is a full-service marketing strategy that includes green marketing plan development, sustainable auditing and planning, branding, design, and communication. An effective, authentic and transparent green presentation of a company provides a chance to successfully assert on the market, communicate core company values and build long-term customer relations. The young and innovative company SWOX Surf Protection, which entered the market with a long-lasting waterproof sunscreen particular designed for surfers and snowboarders, wants to foster growth by expanding their existing target group to a broader segment comprising all outdoor activists. Moreover, the brand strives to become the leading sunscreen manufacturer for outdoor sports and wants to position itself as a lifestyle brand. In 2016 the company started to produce “greener” sunscreen tubes with an imminent launch at hand. Due to the fact that especially surfers, snowboarders and outdoor activists are in close contact with nature and spend a lot of time in the sun, it is assumed that they have particular interest in making use of sunscreen on a healthrelated aspect, while at the same time showing increased commitment towards environmental protection. In this context, it is assumed that a holistic green and organic sunscreen could provide added values. This paper intends to examine whether green marketing could be a relevant strategy for SWOX Surf Protection to differentiate themselves from their competitors, attract potential customers, build long-term customer relations - and as a result position itself as a successful sunscreen lifestyle brand in the market. This will be verified through comprehensive literature review and detailed market research.
The subject of the following paper is the mental well-being of employees at their work and how the leader can improve this well-being using positive psychology. The paper is compilatory in nature because it uses research and literature of experts to analyse how employee mental well-being can be further stimulated. The expert literature is used to present tools, but also to demonstrate the effectiveness of these tools through real-life case studies and evidence. The paper wishes to inform persons, leaders, and entire organizations how positive psychology can be beneficial to organizational members’ well-being in the long term. Using a compilation of positive psychology literature and reallife case studies’ analysis, the informative purpose of the thesis can be achieved.
This master’s thesis was written in cooperation with the Spanish company sí-internships. Developing an effective promotion strategy for this startup spending as little financial resources as possible is the main objective of this work. To do so an extensive research on the current internal, external and integral market situation follows. Building on the results of this analysis promotional objectives are being determined and a target audience chosen. Next a promotion strategy is being established.
Die vorliegende Arbeit befasst sich mit der Analyse der kritischen Erfolgsfaktoren für die Zulassung europäischer Industrieprodukte in Indien, anhand eines europäisch entwickelten und produzierten Produktes für die indische Rolling Stock Industrie. Die dabei berücksichtigen Themenschwerpunkte, die im Detail betrachtet sind über: Welche Standards werden derzeit in Indien bzw. in Europa offiziell für den Zulassungsprozess herangezogen? Aktuelle Situation erfassen. Vergleich der technischen Zulassung Standards zwischen IR (Indischen Railway) Standards und
Purpose: This study addresses issues of occupational mental health among nurses. Factors such as linking role, work and social factors, stress, burnout, depression, absenteeism and the intention of turnover, guides the research. The purpose of this research paper therefore looks forward to answer the question "How to measure the extent at which nurses experience symptoms or risk of depression through various factors such as individual or demographic factors, emotional exhaustion and stressful working situations?"
Design: Data were collected from 9 nurses working for major hospitals located in Germany, Baden-Württemberg (Mannheim and Heidelberg), Bremen, Ukraine and Ghana.
Methods: The design and method utilized in the qualitative and quantitative research methods is a survey, which consists of a questionnaire and biographical Interviews.
Questionnaire was used to collect data, which included demographic and job characte-ristics, job-related stress, emotional labor, and depressive symptoms The PHQ-9, serves to measure the depressive symptoms of the participants and serves as an instrument to back up the Interviews conducted. The questionnaire was evaluated with the SPSS version 21.0. Descriptive statistics, correlations, and frequency were used to analyze and evaluate the data.
Results: The study found out that all the participants who took part in this survey are depressed ranging from minimal to moderate depression. The questionnaire detected approximately 20% of the participants being minimal depressed, 40%, mild depressed and 30% moderate depressed. The composed questions targeted on factors like Occupational Stress and Work strain with factors as well as recognition and appreciation from patients and organization. 77, 80% admitted, they have no recognition and appreciation from colleagues and patients. 44,40% turned out to be very stressed up with
their daily work routine and the other 55,60% finds it only stressful .100% turned out to find Labor disturbances as a stress factor. All the participants are not pleased with their salary which leads to Job dissatisfaction.
Conclusion: The results show that it is necessary to implement programs for nurses to help reduce job-related stress, Preventive and suitable methods should be considered to reduce mental strain before depression manifest itself.
Clinical Relevance: Introducing programs that may help nurses and its organization is the work of Human resource management in nursing organization. Nursing administrators have to understand that, the rate at which nurses have to work and deal with other stressful situations might cause them to suffer depressive symptoms. In other to help this situation, they can aspire to enhance stressful work conditions, develop programs
that subdue job related stress and minimize the expectations of depressive symptoms.