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Institute
This work concentrates on the frequently used marketing instrument brand personality. Its effect on the consumer and how it drives consumer behaviour through TV advertis-ing are the focus. Scientific material, utilising research results of the last 20 years, has been analysed to investigate this subject. Furthermore, the example of Southern Comfort provides an insight of brand personality being applied to the real world of marketing business.
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This thesis deals with the possible integration of social media communication in the marketing of the International Rectifier Corporation. The basis for the implementation of the new communication channel is set through a detailed description of basic, theoret ical functions and features of business-to-business communication as well as social media communication. Based on this knowledge the marketing communication of International Rectifier is analyzed and compared to the competitors. The theoretical lessons in combination with the analysis will then be used to develop a competitive and effective social media strategy for International Rectifier.
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The main purpose of this Bachelor thesis was to find and to compile comprehensive information on barley genes expressed in the context of pollen embryogen esis. In the present study, this approach was confined to genes that were previously known to be associated with the initiation of embryogenesis in different plant species. First, candidate transcript sequences were identified in barley. Second, transcript and associated genomic sequences were analyzed in silico to provide suitable structural and functional annotations. Finally, the results of one representative example are presented and interpreted in detail. This work aims to contribute to a significantly improved understanding of pollen embryogenesis - a biological phenomenon broadly used for haploid technology in crop improvement.
This Bachelor thesis provides an experimental validation of the “si-Fi” software, which was designed for RNAi off-target searches and silencing efficiency predictions. The experimental approach is based on using synthetic DNA as RNAi-target as well as RNAi-trigger sequence. The data was generated by two different types of experiments using a transient gene silencing system in bombarded barley epidermal cells. The efficiency of RNAi was estimated by scoring the effect of silencing of the susceptibility-related gene Mlo on resistance of transformed cells to the powdery mildew fungus Blumeria graminis f. sp. hordei by observing reduction of fluorescent signals coming from an RNAi target fused to the green fluorescent protein. The aim of this work was a comparison between in silicio prediction of RNAi efficiency and off-target effects in barley and experimental data.
In recent years the term Cloud has become popular in the world of technology. It is used to describe many different Information Technology offerings, but people are adapting this word without truly understanding it. “Demystifying the Cloud – Drawing the Lines between Technologies and Concepts” by Kevin Arnot takes a look at many levels of the Cloud and gives a comprehensive overview of the technologies and ideas that make it a paradigm shift. The author analyzes the term methodically by leveraging appropriate information from the Internet as well as from experts. An important milestone in understanding the Cloud accurately is differentiating between its components. These include: underlying technologies, the three Cloud Service Models (SaaS, IaaS and PaaS) and how it is deployed, publically or privately. The result is to understand that a Cloud can be composed in different ways and therefore serves exactly the needs of its users. Furthermore, the author describes challenges that individuals and busi-nesses have to deal with equally and reviews possible solutions. Cloud technology will continue to evolve; however, the future business value of the term “Cloud” will depend on how companies continue using or misusing it.
There are a lot of people taking part in more than one competition. The competitions are also of a different kind. From local events with a small number of participants to international tournaments watched by many viewers. Naturally it becomes necessary a system to assess and compare the success in various competitions.
The existing ranking systems are usually specialized to fit their application area. More general ranking methods also exist. They can be applied to a wide spectrum of competition fields. However these ranking methods are still not universal and don't cover some important features of the competitions.
A totally new ranking system has been developed within the present master thesis. Its primary purpose is to evaluate and measure prestige gained by participants in competitions. The main contribution of the thesis consists of an original mathematical model that makes the ranking system unique.
The developed ranking system claims to be universal and interdisciplinary. It is based on the fundamental element that distinguishes the competition from the non-competition areas, namely standings that rank the participants according to their performance. The universality and the interdisciplinarity of the ranking system make available cross-disciplinary comparisons, which is usually very subjective and difficult for implementation.
The contribution of the master thesis extends beyond the theoretical area. A ranking software that fully implements this novel ranking system has been designed and developed. The software makes the practical benefits of the ranking system immediately available to potential application areas such as sports clubs and universities.
And finally, the developed ranking system offers a new viewpoint to the competitions – as a way of gaining prestige, rather than the traditional viewpoint of demonstrating mastery.
The objective of this diploma thesis is to analyse the results of functional tests carried out on hydraulic valve blocks at Wujin Plant of Bosch Rexroth (Chang-zhou) Co., Ltd., (China). Based on this analysis, tests could be checked for systematic errors and root causes of failures be identified. Finally, this helped i n-crease the first pass yield of testing to release resources so far bound in inefficient testing processes. Furthermore, a tracking mechanism was established to monitor the function of crucial sensors at test benches.