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This master thesis was developed based on public information about Linde AG. It analyzed and evaluated macroeconomic factors influencing the pеrformance of the company. Microeconomic and macroeconomic indicators play the central role for the financial management of each global company. Thus, performance measurement is important for understanding the vаlue and extent of the environment. The study of the thesis aims at estimating the extent to which a company may opеrate on the global market and what factors contribute to its performance the most.
Firstly, the thesis examines theoretical background based on the previous researches. It defines the specific macroeconomic and microeconomic factors and their role in the company’s performance. Afterwards the thesis analyses Linde AG activities on domestic and foreign markets. The present structure, the current position in the markets and financial indicators are analyzed. The correlation and regression analysis were developed with the aim to find the links between the company’s performance and the macroeconomic environment. It is believed that inflation, exchange and interest rates as well as stock market index have a significant influence on the Linde’s performance.
The results showed that the indicators of inflation rate and stock market index play a significant role in the Linde’s performance. Thus, when it comes to exchanging rates, more data needs to be evaluated in order to derive concrete conclusions.
Implementation of a customised business model for innovative engineering consultancy services
(2019)
Business development is vital for every organisation who intend to grow. It follows expansion through organic and inorganic means. Also, there are many innovative business styles which help organisations to expand. This thesis shows how engineering services organisation chose its form of business expansion
The following thesis explains how engineering service sector company uses its expertise to expand its business towards consultancy market with the demonstration of the real-life executed business model.
The thesis provides a solution for the following issues
1) What is the best in-house strategy to be developed for business expansion in the service industry?
2) How did the niche market experiences help for business expansion?
The theoretical foundations of enterprise management using information technology were reviewed; analysis of the effectiveness of the use of information systems in the enterprise; ways of improving the enterprise management mechanism using information systems (on example of Mars Wrigley Confectionery Belarus) have been developed.