The expression of social status by consuming luxury goods : how recent brand management is taking advantage of it
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Author: | Vanessa Stock |
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URN: | urn:nbn:de:bsz:mit1-opus-8391 |
Document Type: | Bachelor Thesis |
Language: | German |
Date of Publication (online): | 2010/10/29 |
Publishing Institution: | Hochschule Mittweida |
Release Date: | 2010/10/29 |
GND Keyword: | Luxusgut; Markenartikel; Management |
Institutes: | 06 Medien |
DDC classes: | 380 Handel, Kommunikation, Verkehr |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |