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Enhancing the acceptance of analytical Customer Relationship Management : Case study Nintendo of Europe
- This thesis looks at Customer Relationship Management in a different way. In order to identify factors that influence the acceptance of one of its components – the analytical CRM – it focuses on theopinion of the company’s employees. The objective of this thesis is to identify factors that positvely influence the acceptance of analytical Customer Relationship Management within organizations.
Author: | Marlen Böhme |
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URN: | urn:nbn:de:bsz:mit1-opus-23047 |
Advisor: | Otto Altendorf, Thomas Müller |
Document Type: | Diploma Thesis |
Language: | English |
Date of Publication (online): | 2012/09/05 |
Release Date: | 2012/09/05 |
GND Keyword: | Kundenmanagement |
Institutes: | 06 Medien |
DDC classes: | 650 Management |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |