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Erfolgreiches Event-Marketing: Wie lassen sich Emotionen messen? :ein Review zum Stand der empirischen Emotionsforschung

Successful event-marketing: how to measure emotions? : a review to the state of the empirical emotions research

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Metadaten
Author:Viktoria Bauer
URN:urn:nbn:de:bsz:mit1-opus-52127
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2015/06/04
Publishing Institution:Hochschule Mittweida
Release Date:2015/06/04
GND Keyword:Event-Marketing; Emotionales Verhalten; Empirische Forschung
Institutes:06 Medien
DDC classes:150 Psychologie
Open Access:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG