Volltext-Downloads (blau) und Frontdoor-Views (grau)

Entwicklung von Marketingstrategien mittels Change Management am Beispiel von Offsetdruckereien

Development of marketing strategies by implementing Change Management at the example of offset printing

  • nicht vorhanden
  • The opportunities of Change Management are used for the development of new marketing strategies. On this basis, the advantages, that an offset print shop in competition can take, are examined and it is analysed to what extent changes have to be made within the compa-ny. In addition trend recommendations are provided. The main point for consideration is the company SCHWARZ Medien-Center GmbH .By establishing innovative concepts, it has been succeessful at the market for over 110 years.

Download full text files

Export metadata

Additional Services

Share in Twitter Search Google Scholar


Author:Susann Günthel
Document Type:Bachelor Thesis
Date of Publication (online):2013/02/20
Publishing Institution:Hochschule Mittweida
Release Date:2013/02/20
GND Keyword:Change Management; Marketingstrategie; Offsetdruck
Institutes:06 Medien
DDC classes:650 Management
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt