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Entwicklungsanalyse für das Medium Print am Beispiel der BILD-Zeitung

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  • In recent years the degree of sophistication regarding news outlets’ distribution channels has grown exponentially, due to the advancement of current technologies. This bachelor thesis takes aim at these alterations in the media landscape, in order to analyze the economic and social impact on the print newspaper market. As a subject of my analysis I will utilize the Bild Zeitung and will attempt to highlight the evolution at the core of that segment. Subse-quently I will dissect future consumption potential of non digital media alongside its digital substitutional goods.

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Author:Maximilian Meixner
Document Type:Bachelor Thesis
Date of Publication (online):2014/08/22
Publishing Institution:Hochschule Mittweida
Release Date:2014/08/22
GND Keyword:Journalismus; Bild <Zeitung>; Digitalisierung
Institutes:06 Medien
DDC classes:070 Nachrichtenmedien, Journalismus, Verlagswesen
Open Access:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG