Maximilian Meixner

• nicht vorhanden
• In recent years the degree of sophistication regarding news outlets’ distribution channels has grown exponentially, due to the advancement of current technologies. This bachelor thesis takes aim at these alterations in the media landscape, in order to analyze the economic and social impact on the print newspaper market. As a subject of my analysis I will utilize the Bild Zeitung and will attempt to highlight the evolution at the core of that segment. Subse-quently I will dissect future consumption potential of non digital media alongside its digital substitutional goods.