Vom Beziehungsmarketing zum Customer Relationship Management :kritische Auseinandersetzung mit den zukünftigen Anforderungen an Marketing - Dienstleister
From relationship marketing to customer relationship management :critical discourse with the future requirements of marketing service providers
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Bachelorarbeit
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| Author: | Anneken-Martine Nels |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-43658 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2014/09/11 |
| Year of Completion: | 2013 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2014/09/11 |
| GND Keyword: | Kundenmanagement |
| Institutes: | 06 Medien |
| DDC classes: | 650 Management |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
