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Vom Beziehungsmarketing zum Customer Relationship Management :kritische Auseinandersetzung mit den zukünftigen Anforderungen an Marketing - Dienstleister

From relationship marketing to customer relationship management :critical discourse with the future requirements of marketing service providers

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Metadaten
Author:Anneken-Martine Nels
URN:urn:nbn:de:bsz:mit1-opus-43658
Document Type:Bachelor Thesis
Language:German
Date of Publication (online):2014/09/11
Publishing Institution:Hochschule Mittweida
Release Date:2014/09/11
GND Keyword:Kundenmanagement
Institutes:06 Medien
DDC classes:650 Management
Open Access:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG