Erfolgreiches Verkaufsmarketing im Lebensmitteleinzelhandel durch die psychologische Beeinflussung am Point of Sale

Successful sales marketing in the food industry through the psychological influenceat point of sale

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  • This paper examines the success of sales marketing in the food retailing with the psychological impact at point of sale. Subjectsof the investigation are the derivation and definition of experience-trade, furthermore to analyze the design areas of the retail space in terms of an experience-stressed store design. Also the psychological influence of sales promotion activities and pricing policies at point of sale are elucidated.

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Author:Vicky Bormann
Document Type:Bachelor Thesis
Year of Completion:2014
Publishing Institution:Hochschule Mittweida
Release Date:2015/03/06
GND Keyword:Point of sale; Verbraucherverhalten; Verkaufstechnik
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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