Chancen und Risiken für Sponsoring von Extremsportarten am Beispieldes Unternehmens Red Bull und dessen Stratos-Projektes

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  • Why companies are doing sponsorship, and in particular, operate extre-mesportssponsorship and whether if it is economicly worth it or not is analysed with the example of the company Red Bull, which is investing heavily in sponsorship of extremesport-events. How Red Bull has esta-blished itself in that specific market and how the opportunities and risks of the extremesportsponsorship are lying and in particular the Red Bull Stratos-Project were analysed in this bachelorthesis. In this project, the Austrian company sponsored the leap of extreme athlete Felix Baumgartner from a height of 40 kilometers in 2012.

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Author:Frederik Eustachi
Document Type:Bachelor Thesis
Year of Completion:2015
Publishing Institution:Hochschule Mittweida
Release Date:2015/06/24
GND Keyword:Risikosport; Sponsoring
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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