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Success story DAB in the UK
(2017)
The popularity of digital audio broadcasting in different countries can be explained mainly by means of historical development. In this work, the general technical conditions are explained and the mode of operation is explained. In addition, advantages, disadvantages and alternatives are presented. After that, the development of the digital radio in Germany and the UK is compared with the current situation in order to show how the differences have led to a different distribution and acceptance of the medium.
The subject of the following paper is the mental well-being of employees at their work and how the leader can improve this well-being using positive psychology. The paper is compilatory in nature because it uses research and literature of experts to analyse how employee mental well-being can be further stimulated. The expert literature is used to present tools, but also to demonstrate the effectiveness of these tools through real-life case studies and evidence. The paper wishes to inform persons, leaders, and entire organizations how positive psychology can be beneficial to organizational members’ well-being in the long term. Using a compilation of positive psychology literature and reallife case studies’ analysis, the informative purpose of the thesis can be achieved.
The design of an interview model based on competencies arises from the need to have highly qualified people that contribute to the achievement of organizational objectives. It intendes to shape the department of human resources into a strategic area of the company. To achieve this, organizational competencies are defined, and guidelines for the elaboration of a portfolio of questions, as well as the design of a competency dictionary, are established. These serve as tools for the human resources processes of the company Visbal Moreno y Sucesores Ltd. Through this work, the importance of the human factor is exposed as part of the organizational strategy.
The computer based calculation of the sound insulation in between dwellings or the analysis of the transmission in a building are common use in practice of a building acoustic engineer. With the release of the revised DIN 4109 in July 2016 a whole new calculation model was introduced to the German users of this standard. The calculation model and its input data now need to be included into existing calculation software, such as the software SONarchitect ISO of the Spanish developers Sound of Numbers. For this cause this thesis compares the input parameter and the airborne and impact sound transmission of the DIN 4109:2016-07 and European standard EN 12354:2000. With the help of this comparison it now is possible to declare all necessary parameter and calculation procedures for the calculation of the airborne and impact sound insulation between dwellings.
Going green, environmental protection, eco-friendliness, sustainability or sustainable development have become frequent terms in everyone’s life. The negative impact of human activities, causing increased environmental pollution and decline, is a matter of dire concern nowadays. In the last few decades greater attention has been payed towards these issues. Understanding society´s new concerns, increasingly more companies have begun to modify their behaviours toward a more eco-friendly and responsible one. The term green marketing is an emerging area of interest, and is a tool of modern marketing used by companies in various industries. It is a full-service marketing strategy that includes green marketing plan development, sustainable auditing and planning, branding, design, and communication. An effective, authentic and transparent green presentation of a company provides a chance to successfully assert on the market, communicate core company values and build long-term customer relations. The young and innovative company SWOX Surf Protection, which entered the market with a long-lasting waterproof sunscreen particular designed for surfers and snowboarders, wants to foster growth by expanding their existing target group to a broader segment comprising all outdoor activists. Moreover, the brand strives to become the leading sunscreen manufacturer for outdoor sports and wants to position itself as a lifestyle brand. In 2016 the company started to produce “greener” sunscreen tubes with an imminent launch at hand. Due to the fact that especially surfers, snowboarders and outdoor activists are in close contact with nature and spend a lot of time in the sun, it is assumed that they have particular interest in making use of sunscreen on a healthrelated aspect, while at the same time showing increased commitment towards environmental protection. In this context, it is assumed that a holistic green and organic sunscreen could provide added values. This paper intends to examine whether green marketing could be a relevant strategy for SWOX Surf Protection to differentiate themselves from their competitors, attract potential customers, build long-term customer relations - and as a result position itself as a successful sunscreen lifestyle brand in the market. This will be verified through comprehensive literature review and detailed market research.
This master’s thesis was written in cooperation with the Spanish company sí-internships. Developing an effective promotion strategy for this startup spending as little financial resources as possible is the main objective of this work. To do so an extensive research on the current internal, external and integral market situation follows. Building on the results of this analysis promotional objectives are being determined and a target audience chosen. Next a promotion strategy is being established.
This paper set out to determine what the effect of daily internet usage on a short attention span was and whether this had an effect on academic performance. As described briefly in the introduction this paper consisted of laying the groundwork through defining the relevant terminology, applying the methodology to the Hypotheses and making conclusive statements.
Two Hypotheses were presented to give the paper the aim. While Hypothesis 1 can be proven true through the two-step terminology applied, Hypothesis 2 does not stand up to the scrutiny. For lack of sufficient and specific evidence, the only conclusive statement that can be made regarding it is that it is untrue.
Approx. 80% of the population sample analysed were between the age of 19 – 30 which automatically reduces the analysis, extrapolations and scientific statements to a more specific age group. The other ages represented were almost all above, meaning that the findings could not accurately be applied to older age groups.
Nonetheless, the data collected was accurate and good be applied to prove Hypothesis 1, meaning that daily internet usage breeds and invites a short attention span. For lack of a fitting data collection method, physcial, social, mental factors along with motivation of an individual make up his academic performance. These were factors that could not be taken into consideration.
Conclusively, the author predicts that a present internet connection coupled with the growing popularity of digital technology attention spans will contin ue to stay as short as they are. Individuals will find ways to direct their short attention span where it is needed and apply it as necessary.
This thesis deals with the possible integration of social media communication in the marketing of the International Rectifier Corporation. The basis for the implementation of the new communication channel is set through a detailed description of basic, theoret ical functions and features of business-to-business communication as well as social media communication. Based on this knowledge the marketing communication of International Rectifier is analyzed and compared to the competitors. The theoretical lessons in combination with the analysis will then be used to develop a competitive and effective social media strategy for International Rectifier.
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Evolution of Game Music : a look at characteristic elements of music in video games across time
(2015)
Music in video games is a subject worth regarding. Nevertheless, it isn't totally explored yet. This thesis shows and explains characteristics every video game music has and explores them regarding the developments in the history of video games. The thesis contains information about video games that inspired the musical evolution of games or that contain music as key part, as well as information about technological advances that influenced the musical evolution.