Generation Z: Client-Bank relationship with particular focus on changes in banking strategy in the age of digitalization
Generation Z: Kunden-Bank-Beziehung unter besonderer Berücksichtigung von Änderungen der Bankstrategie in der Digitalisierungsära
- This thesis provides an overview of Generation Z with a focus on Mittweida University of Applied Sciences students. It explores the general issues of students' behavior in life, as well as their attitudes toward the financial and banking sectors. It also examines the German banking market, its strengths and weaknesses in attracting new clients. At the end, possible strategies for the development of the bank in terms of attractiveness for young people are provided.
Author: | Maryna Korol |
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Advisor: | Serge Velesco, Eduard Churlei |
Document Type: | Bachelor Thesis |
Language: | English |
Year of Completion: | 2020 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2021/03/22 |
GND Keyword: | Finanzdienstleistungsinstitut; Kunde; Beziehungsmanagement |
Note: | keine Ausleihe. keine Fernleihe - Nutzung nur in den Räumen der Bibliothek |
Institutes: | Wirtschaftsingenieurwesen |
DDC classes: | 658.812 Kunde, Kundenbindung, Kundenmanagement, Kundenorientierung, Verbraucherzufriedenheit, Beziehungsmanagement, Beziehungsmarketing, Reklamation |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |