Community Marketing im Brandmanagement in der Automobilindustrie : Brand Community Management am Beispiel der Marke Volkswagen
Community Marketing in Brandmanagement in the Automotive Industry : Brand Community Management using the example of the brand Volkswagen
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Author: | Christian Hempel |
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Advisor: | Volker J. Kreyher, Matthias Braun |
Document Type: | Bachelor Thesis |
Language: | German |
Year of Completion: | 2018 |
Granting Institution: | Hochschule Mittweida |
Release Date: | 2020/03/11 |
GND Keyword: | Kraftfahrzeugindustrie; Markenpolitik; Online-Marketing |
Institutes: | 06 Medien |
DDC classes: | 658.827 Markenpolitik, Markenimage, Markenwert |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |