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Customer relationships formation in the IT-outsourcing market

Aufbau von Kundenbeziehungen im IT-Outsourcing-Markt

  • This master thesis covers the topics of Customer relationships formation in the IT-outsourcing market on the example of “ABC” company. Most works related to the topic IT outsourcing cover the problems of implementation of IT services and the process of providing them to the customers and mostly all the issues are covered from the perspec-tive of consumers. Thus, problems and results of outsourcing providers of IT services remain almost uncovered. This master thesis is to reveal the specific features of IT out-sourcing business in Belarus and to develop an approach to the formation and construc-tion of a system of relationships between the company and its clients as a source of competitiveness increase.

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Author:Sergey Siuchanka
Advisor:Serge Velesco, Siarhei Lukin
Document Type:Master's Thesis
Year of Completion:2019
Granting Institution:Hochschule Mittweida
Release Date:2021/06/05
GND Keyword:Kundenmanagement
Printexemplar Präsenzbestand
DDC classes:658.812 Kunde, Kundenbindung, Kundenmanagement, Kundenorientierung, Verbraucherzufriedenheit, Beziehungsmanagement, Beziehungsmarketing, Reklamation
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG