Value Branding für Sportmarken im bilateral personenbezogenen Sportdienstleistungssektor
Value Branding within sport brands and within bilateral personal sport services
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| Author: | Fabian Alexander Langer |
|---|---|
| Advisor: | Sebastian Scharf, Maximilian Rapp |
| Document Type: | Master's Thesis |
| Language: | German |
| Year of Completion: | 2020 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2022/08/16 |
| GND Keyword: | Markenwert; Markenimage |
| Institutes: | 06 Medien |
| DDC classes: | 658.827 Markenpolitik, Markenimage, Markenwert |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
