OPUS


Kooperatives Marketing lokaler Absatzmittler im Kontext nationaler Marketingkam-pagnen in vertikalen Absatzstrukturen

Cooperative Marketing through Local Resellers in Context of National Campaigns in Vertical Distributional Structures

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  • The following thesis is dealing with local marketing activities in a cooperative correlation with the producer in order to extend the producer’s national campaign. Therefore specific exigencies and strategic recommendations are elaborated. The aim of thesis is to excerpt synergetic aspects to improve the marketing’s potency on a national and local level as a whole.

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Metadaten
Author:Fabian Schmitt
URN:urn:nbn:de:bsz:mit1-opus-24980
Document Type:Bachelor Thesis
Language:German
Year of Completion:2012
Publishing Institution:Hochschule Mittweida
Release Date:2012/12/06
GND Keyword:Kooperation; Marketing
Institutes:06 Medien
Access Rights:Frei zugänglich
Licence (German):License LogoEs gilt das UrhG

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