Digitales Marketing als Kundengewinnungsinstrument in der Musikindustrie vor dem Hintergrund der Marktüberflutung
Digital marketing as an instrument for customer acquisition in the music industry seen, in the context of the oversaturated market
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| Author: | Benedikt Drieschner |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus4-91415 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Year of Completion: | 2017 |
| Granting Institution: | Hochschule Mittweida |
| Release Date: | 2018/08/17 |
| GND Keyword: | Online-Marketing , Kundenmanagement , Musikwirtschaft |
| Institutes: | 06 Medien |
| DDC classes: | 658.872 Online-Marketing, Electronic Commerce, Suchmaschinenoptimierung, Influencer |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
