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This thesis aims to research the platform YouTube and whether “being a YouTuber” qualifies as a profession or not and what leads to this. The author combines existing scientific data and information provided by YouTubers doing this as a job and uses the compilation method. The author merges that material and uses it to create a bachelor thesis that covers both the theoretical and practical approach. The aim was to find out if there is a success recipe that can be followed that leads to views and clicks which are essential for the profession as a YouTuber. To do this, the author created two channels to see how the factors mentioned in this thesis are applied and if the approach leads to success. The findings of this thesis showed, that although the profession of a YouTuber can be classified as a job, it needs to be viewed differently from commonly known and in society accepted careers. Becoming a YouTuber and making money from this business, therefore, cannot be guaranteed.
In this thesis, the changes in economy and society and the resulting effects on the labor market are being outlined. Current studies show that the shrinking labor market and the increasing digitalization result in a lack of skilled tech talent and a transition from an employer market to a clear employee market. Derived from the findings of the scientific research on this topic and conducted expert interviews, practical recommendations for recruitment actions within the scope of employer branding will be defined in order to help corporations to gain the needed tech skill set and drive innovation.
This work concentrates on the frequently used marketing instrument brand personality. Its effect on the consumer and how it drives consumer behaviour through TV advertis-ing are the focus. Scientific material, utilising research results of the last 20 years, has been analysed to investigate this subject. Furthermore, the example of Southern Comfort provides an insight of brand personality being applied to the real world of marketing business.
This paper explores the origins of Maori images in New Zealand film history. Discussing the history of Maori and their society brings us closer to a, once almost extinct, race and its struggle for self-representation and self-governance. By taking an in-depth look at New Zealands film history we get to understand how Maori were the subject of the earliest films and at what time they started making their own films. Combining those elements gives us the opportunity to understand how early images of Maori were created by Pakeha directors. By looking at different films throughout film history shows how Maori images evolved in time, especially when Maori started depicting themselves. This paper not only answers questions about Maori images in film but also tries to make people realise what odds Maori had to overcome in their daily struggle for selfdetermination.
This study explores the opportunities and risks associated with user-generated content (UGC) in the communication strategies of marketing departments from a business perspective. With the rise of social media and online platforms, UGC has become a powerful tool for brands to engage with their audience, build trust, and enhance brand awareness. However, implementing UGC also comes with inherent risks, including the loss of control over brand messaging, potential negative user-generated content, and legal implications.
To investigate these dynamics, an empirical mixed-methods approach was employed, including expert interviews and a comprehensive literature review. The findings indicate that UGC offers significant opportunities for marketing departments, such as increased customer loyalty, enhanced authenticity, brand awareness, as well as a diverse set of possible content. However, the study also reveals the potential risks associated with UGC, highlighting the importance of managing these risks effectively.
The Media System of Malawi
(2010)
nicht vorhanden
The research of this thesis aims to analyze how a specific CSR approach from the Adidas Group on sustainability is perceived globally based on an analysis of the movements on the stock market combined with a sentiment analysis of tweet activities on Twitter. The thesis analyzed both positive feedback and critic from customers worldwide regarding the approach and other initiatives from the Adidas Group and their partner Parley for the Oceans, a non-governmental organization working towards a more sustainable world.
This paper set out to determine what the effect of daily internet usage on a short attention span was and whether this had an effect on academic performance. As described briefly in the introduction this paper consisted of laying the groundwork through defining the relevant terminology, applying the methodology to the Hypotheses and making conclusive statements.
Two Hypotheses were presented to give the paper the aim. While Hypothesis 1 can be proven true through the two-step terminology applied, Hypothesis 2 does not stand up to the scrutiny. For lack of sufficient and specific evidence, the only conclusive statement that can be made regarding it is that it is untrue.
Approx. 80% of the population sample analysed were between the age of 19 – 30 which automatically reduces the analysis, extrapolations and scientific statements to a more specific age group. The other ages represented were almost all above, meaning that the findings could not accurately be applied to older age groups.
Nonetheless, the data collected was accurate and good be applied to prove Hypothesis 1, meaning that daily internet usage breeds and invites a short attention span. For lack of a fitting data collection method, physcial, social, mental factors along with motivation of an individual make up his academic performance. These were factors that could not be taken into consideration.
Conclusively, the author predicts that a present internet connection coupled with the growing popularity of digital technology attention spans will contin ue to stay as short as they are. Individuals will find ways to direct their short attention span where it is needed and apply it as necessary.
Where does the cocoa, which we consume on a regular basis, come from? Supply chains are not always transparent, much less easily comprehensible. The cocoa industry faces ongoing challenges. Whether it be the chocolate manufacturers’ promise to maintain a sustainable and ethical supply chain, the minimal impact on the environment or the maximum adherence to human rights in their production process. This paper revises important steps which lead to the compliance with UN standards and questions the role of consumers in the construct of ethical chocolate products.
Success story DAB in the UK
(2017)
The popularity of digital audio broadcasting in different countries can be explained mainly by means of historical development. In this work, the general technical conditions are explained and the mode of operation is explained. In addition, advantages, disadvantages and alternatives are presented. After that, the development of the digital radio in Germany and the UK is compared with the current situation in order to show how the differences have led to a different distribution and acceptance of the medium.