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Onlineshopping wird virtuell Realität : eine Analyse von Markt, Bedarf und Technik für den Einsatz von Virtual Reality in Onlineshops

Using virtual reality for onlineshops : a study to analyse market, demand and technology

  • The scientific question is to find out if there is an additional value, when using virtual reality as a technology for online shops. Thereforea given concept is analyzed for the market, demand and technology. The additional valueand the demand are proved by an experiment. The result of the paper is that the saturation of the market is high. But there is an additional value for the consumers to create an avatar in 3D from themselves. So the consumers can have a look for the fashion articles onto themselve. The technology has to be developed further. There are some complications with it.

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Metadaten
Author:Vanessa Teller
Advisor:Robert Wierzbicki, Rika Fleck
Document Type:Master's Thesis
Language:German
Year of Completion:2017
Granting Institution:Hochschule Mittweida
Release Date:2019/04/15
GND Keyword:Electronic Commerce; Marktanalyse; Virtuelle Realität
Institutes:06 Medien
DDC classes:658.872 Online-Marketing, Electronic Commerce, Suchmaschinenoptimierung, Influencer
Open Access:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG