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How can a startup launch an effective promotion strategy while avoiding financial burdens? : the case of sí-internships

  • This master’s thesis was written in cooperation with the Spanish company sí-internships. Developing an effective promotion strategy for this startup spending as little financial resources as possible is the main objective of this work. To do so an extensive research on the current internal, external and integral market situation follows. Building on the results of this analysis promotional objectives are being determined and a target audience chosen. Next a promotion strategy is being established.

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Author:Katharina Kalb
Document Type:Master's Thesis
Year of Completion:2015
Granting Institution:Hochschule Mittweida
Release Date:2018/02/01
GND Keyword:Marktanalyse , Sales-promotion
Institutes:06 Medien
Open Access:Frei zugänglich
Licence (German):License LogoUrheberrechtlich geschützt